Digital Marketing Executive

We are working with a fast-growing, digitally-led consumer brand operating in an innovative technology space. With a strong focus on e-commerce, content and customer experience, the business is building a trusted and engaging online presence. They are looking for a Digital Marketing Executive (B2C) to support customer acquisition, drive online sales and strengthen brand engagement across digital channels. This is a varied, hands-on role B2C covering social, performance marketing, SEO and e-commerce, with a growing focus on using AI to improve efficiency and results. Key Responsibilities Social Media Manage day-to-day activity across key social platforms Create and schedule engaging, on-brand content Use AI tools to support ideas and identify trendsSEO & Search Visibility Support website and content optimisation for search Identify keyword opportunities and content gaps Monitor performance and suggest improvementsPaid Media Assist with running and optimising paid campaigns Track performance against key metrics Test and refine ad creatives and audiencesCRM & Email Build and manage email campaigns and automations Segment audiences and tailor messaging Optimise campaigns based on performanceWebsite Management Update website content, products and campaigns Support improvements to user experience and conversion Work with internal teams and external partnersContent Creation Produce content for social, video and blog channels Use AI tools to support content production Ensure consistency in tone and messagingDesign Create basic digital assets for campaigns Work with designers where needed Maintain brand consistencyAnalytics & Reporting Track performance across campaigns and channels Support reporting and insight generation Use tools to identify trends and opportunities About You Essential: Minimum 2 years' experience in B2C digital marketing or e-commerce Experience with paid media, email platforms, CMS and analytics tools Good understanding of social media and content creation Familiarity with AI tools for marketing tasks Strong attention to detail with a commercial mindset Confident working with internal teams and external partnersDesirable: Awareness of social and content trends Experience with behavioural analytics tools Exposure to multi-channel e-commerce campaigns