Digital Content Manager

This role leads the digital content strategy across web, social and CRM for a portfolio of UK B2B product-led brands. It combines strategic ownership, cross-functional collaboration and agency management to drive engagement, UX and performance. Client Details Our client is a well-established, international organisation with a strong UK presence and a portfolio of respected, product-led brands. The business is innovation-driven, commercially focused, and operating at the forefront of long-term market and regulatory change. Description Develop and execute a holistic digital content strategy across web, social media, and CRM Collaborate with channel marketing, product, and cross-functional teams to align content with business objectives Plan, optimise, and map website content and user journeys to improve engagement and UX Manage and coordinate the social media content calendar for timely, brand-consistent messaging Oversee the CRM campaign calendar, delivering targeted, data-driven communications Brief and manage external agencies to ensure strategic alignment and high-quality delivery Embed SEO best practices across digital content, considering AI-led search trends Monitor and analyse digital performance metrics, providing insights and recommendations Integrate content planning with broader marketing campaigns, product launches, and brand initiativesProfile About You: Proven experience in developing and executing digital content strategies across web, social, and CRM You will have at least 7+ years experience in a similar role Strong background in B2B product-led marketing or technical/solution-driven environments Experience collaborating cross-functionally with marketing, product, and technical teams Skilled in SEO, content optimisation, and performance marketing Ability to translate complex product information into clear, customer-focused messaging Excellent project management, communication, and stakeholder management skills Comfortable working in a fast-paced, collaborative environment Experience managing external agencies to deliver campaigns effectively Analytical mindset with the ability to turn data into actionable insightsJob Offer Attractive salary with 10% performance bonus and pension contribution Hybrid working: 3 days in-office, 2 days remote Permanent position based in Hampshire (accessible from the Bournemouth area as well) Dynamic, collaborative culture with a strong focus on innovation and excellence