Group Ads Specialist

Overview: We're partnering with a fast-growing multi-brand automotive group to hire a Group Ads Specialist based full-time in Burton-on-Trent. This is a team people want to join — known for its supportive culture, regular company gatherings, and continuous training investment. You will take ownership of £500k+ annual ad spend across Google, PPC, YouTube and Meta. What You’ll Do: * Manage and scale paid campaigns across Google Ads, YouTube and Meta * Develop structured testing plans and optimisation frameworks * Own budgets, pacing, forecasting and channel performance - Build dashboards for CPL, CPA, ROAS and revenue attribution * Improve landing pages and conversion journeys with RevOps & Marketing - Maintain accurate tracking (GA4, GTM, conversion APIs) * Introduce new channels and growth opportunities What You’ll Need: * 4+ years of hands-on experience managing high-spend accounts * Expertise in Google Ads, Meta Ads and GA4 * Strong analytical skills with the ability to build high-level reporting * Experience driving performance in lead-generation environments * A mindset around experimentation, optimisation and scaling what works Benefits: * Supportive team culture people love being part of * Regular company gatherings, training days and development opportunities * Full-time role based in Burton-on-Trent * Performance-led bonus * High-impact role with major autonomy