National Sales Manager

The Role: We are seeking an experienced National Sales Manager to lead, shape and deliver the national sales strategy across a diverse coatings portfolio. This is an exciting opportunity for a commercially driven leader to take ownership of sales performance, grow key customer relationships, and drive market expansion across the UK. This is a permanent position, offering hybrid or field-based working with regular national travel. The organisation operates within the specialist coatings sector and is undergoing continued growth, making this a key strategic hire that will play a major role in achieving long-term commercial objectives. Main Responsibilities: * Develop and execute national sales strategies to achieve revenue, margin and market share targets * Analyse market trends, competitor activity and customer insights to identify new growth opportunities * Create and deliver annual sales plans, budgets and forecasts * Lead, mentor and manage regional sales managers and technical representatives * Recruit, train and build a high-performing national sales team * Manage key customer relationships including OEMs, contractors and distributor networks * Support major negotiations and high-value sales opportunities * Ensure consistent customer experience and strong brand representation across all channels * Collaborate with marketing, product management, R&D and operations on product launches and commercial initiatives * Deliver regular performance reporting, including KPIs, pipeline visibility and CRM analytics * Conduct periodic business reviews with regional teams and key accounts Skills / Experience: * Proven sales leadership experience, ideally within the coatings sector * Success managing national or multi-region sales teams * Strong understanding of coatings technologies (Automotive, Marine, Wood, Industrial etc.) * Excellent leadership, communication, negotiation and strategic planning abilities * Experience managing distributor networks and/or OEM accounts * Strong analytical and commercial acumen, including CRM and forecasting capability * Ability to travel nationally (and occasionally within Europe) * Technical coatings knowledge or relevant certification beneficial Salary & Working Hours: * Competitive salary dependent on experience * Full-time, Monday to Friday * Hybrid or field-based role with national travel Benefits: * Opportunity to lead national strategy in a growing, specialist industry * Autonomy to shape team performance and commercial direction * Professional development and progression opportunities * Collaborative working with technical, commercial and operational teams