Senior Marketing Manager

Senior Marketing Manager: VN505 London UK About Us Macro is a recognised global specialist in facilities management, providing cutting-edge services to some of the most prominent brands offering workplace design, helpdesk services, interim property management, and providing solutions to making buildings healthier, smarter and sustainable by using advanced technological solutions. ​We are driven by a commitment to excellence in everything we do. Our values—Drive for Better, Delight Customers, Do What’s Right, and Develop People—shape our culture and guide our decision-making. Our strategic priorities focus on Everyday Excellence, Outstanding Experience, and Everlasting Impact. Join our team to contribute to an organisation that prioritises innovation and technology. Experience the perfect blend of opportunity and community, where you will benefit from a supportive and people-focused culture. About the Role We are seeking a dynamic and experienced Senior Marketing Manager to join our team and lead our marketing initiatives. As the Head of Marketing, you will develop and lead our marketing campaigns, evaluate our marketing performance metrics and collaborate with internal teams. You should have a strong marketing background, excellent communication skills, and attention to detail. This role requires a blend of strategic thinking, creativity, and strong leadership skills to drive brand growth and achieve marketing success. Responsibilities include: External Marketing Developing Marketing Strategies: Craft comprehensive marketing plans that align with Macros’ goals and objectives. Team Leadership: Over time, build, lead, and manage the marketing team, providing guidance, support, and professional development opportunities. Campaign Management: Oversee the execution of marketing campaigns across various channels, including digital, social media, email, events, and traditional media. Market Research and Analysis: Conduct market research, competitive analysis, and customer segmentation to identify target audiences and market trends. Content Creation: Create and supervise the production of marketing materials such as websites, brochures, presentations, and advertisements. Cross-Functional Collaboration: Work with other departments like business development, centre of excellence, and operations to ensure marketing activities align with business strategies. Performance Metrics: Measure and analyse marketing performance metrics to evaluate the campaign effectiveness and optimise efforts. Budget Management: Manage marketing budgets and resources to ensure efficient use and achievement of marketing objectives. Brand Representation: Represent the organisation in marketing-related activities, events, and industry associations to enhance brand visibility and reputation. Internal Marketing Employee Engagement: Develop and implement strategies to engage employees and foster a positive work environment Internal Communication: Manage internal communication channels to ensure consistent and effective messaging across Macro Brand Advocacy: Encourage employees to become brand ambassadors and promote Macro's purpose and values. Collaboration: Work closely with HR and other departments to align internal marketing initiatives with overall business goals Performance Metrics: Measure the effectiveness of internal marketing campaigns and make data-driven adjustments as needed. About You The ideal candidate will have: * A combination of strategic thinking, creativity, leadership and analytical skills. * A degree-level education, preferably in marketing, digital marketing, or a related field. * An understanding of professional services and/or the FM industry. * Experience in market research, sector analysis, and plan execution. * Expertise in creating and implementing integrated campaign plans. * Strong budgeting and planning skills. * An international mindset. * B2B Marketing. * Microsoft Office suite of software. * Adobe InDesign. * Ability to multi-task. * Strong verbal, written, and organisational skills. Diversity Statement We want to create a workplace where everyone feels safe to bring their whole selves to work. We recognise that every individual has different needs. This is Me is Macro’s EDI campaign, a commitment to understanding and supporting those needs, both professionally and personally. ​Our aim is to help identify and acknowledge individual needs that may impact work-life experience. It’s about being proactive, learning from one another, and creating a supportive space that encourages growth and productivity