Marketing Manager

Marketing Manager - Conference Marketing Focus 🚀 📍 London (Farringdon) - Hybrid working 💷 Circa £40,000 🗓️ Permanent Are you passionate about marketing conferences and paid events? Waterfront Conference Company, part of the Freshwater Group, is looking for a Marketing Manager to drive delegate acquisition and revenue growth across a portfolio of high-profile sector events in planning, energy, ports, rail, and infrastructure. With around 20 events annually-from flagship 300-attendee conferences to specialist masterclasses-you'll manage end-to-end marketing campaigns across strategy, data, content, email, CRM, social media, and paid advertising. You'll also assist in developing a Marketing Executive and work closely with sales, digital, and design teams. What you'll do: 🎯 Create and deliver multi-channel marketing campaigns that attract delegates and meet targets 📧 Manage email marketing, CRM, database building, and data-informed reporting 🌐 Oversee website content and social media (LinkedIn & X/Twitter) 🤝 Work cooperatively with sales and partners to increase sponsorship and lead generation 📊 Monitor campaign performance and improve strategies 👥 Assist and develop a Marketing Executive ⏰ Manage budgets, timelines, and post-event reviews Who you are: ✔️ Proven commercial conference marketing or paid events experience (essential) ✔️ Experienced in B2B conference/events marketing, owning campaigns end-to-end ✔️ Comfortable with email platforms (Spotler/MailChimp) & CRM tools (Salesforce or similar) ✔️ Strong organisational and data-driven skills ✔️ Skilled communicator and writer ✔️ Cooperative, proactive, and able to manage your own workload Bonus if you have: ✨ Experience with paid digital campaigns or managing agencies ✨ Knowledge of marketing automation and PPC ✨ Familiarity with Adobe InDesign Why apply? 🌟 Join a respected events brand with exposure to senior professionals across key UK industries 🌟 Hybrid working, with most events based in London 🌟 Influence and shape conference marketing strategy in a cooperative team 🌟 Work in an environment where your ideas truly matter 🌟 Permanent role with career growth potential Note: Candidates must have direct conference marketing experience-we are looking for professionals who have successfully run campaigns to drive delegate attendance and engagement, rather than general event support or exhibition experience. We Are Aspire Ltd are a Commited employer