PR Account Director – Senior Account Director

My client is a highly regarded Manchester based PR agency who is on the lookout for a PR Account Director or Senior Account Director to join their award winning team. This role will work across a mix of real estate, place making, professional services, hospitality property and built environment clients – covering corporate/B2B and consumer (more weighted towards corporate/B2B PR). This is an exciting opportunity within a fast-growing agency for a candidate who has 5 or more years PR Agency experience under their belt. Candidates need to be self-motivated individuals, with impeccable client liaison skills, who will relish being at the heart of each client account and must have strong, proven media relations, copy/content writing and business development skills. Necessary Experience * A strong understanding of the media, editorial requirements and what makes a story * Ability to demonstrate creativity and innovative thinking * Experience of delivering impactful communications campaigns from inception through to delivery * Strong organisational and time management skills * Strong administrative and project management skills * A thorough understanding of all aspects of marketing and the ability to create campaigns that utilise a variety of skills and tools * Strong presentation skills, presenting effectively and talking with authority * The ability to forge long lasting and meaningful relationships with clients * Strong financial and commercial awareness * The ability to manage a client’s marketing budget * Reliable, committed and organised with an ability to handle change easily * Confident and has the ability to foster confidence and respect from clients Responsibilities * Plan and implement impactful communications campaigns * Develop and lead strategies from formulation through to execution aligning them with the client’s key business objectives * Ensure pro-active service and that accounts are serviced to the correct level * Combine creativity with knowledge of the media to recognise media angles and generate positive news coverage, profile pieces and features across a broad media spectrum * Ability to write “journalist quality” press releases * Assist in the reporting, analysis and evaluation of campaigns * Liaise with the client and act as key point of contact in support of senior consultants * Sell ideas, promotions and features to clients and media * Delegate to junior members of the team effectively * Supervise Account Executive and Account Manager’s activity and workload * Fully participate in brainstorms and create workable programmes for new business and existing clients * Keep track of impending deadlines and ensure all work is completed in a timely manner * Actively participate in new business development including proposal writing * Identify new business opportunities * Maintain agreed client activity and budgets and alert the Account Director to any budget overspend/underspend * Lead on accounts and monitor client satisfaction levels * Producing draft fee and expense budgets for new business * Represent the agency at events