Marketing Data Analyst

Rewards and Benefits on Offer. * A brand-new role, where you help improve all aspects of the company's sales and marketing teams * The company are very open to new ideas to help develop new business opportunities. * You will be working in a friendly, fast-moving and dynamic environment. * Highly competitive salary on offer. * An immediate start date for the right person. Your Next Career Opportunity. Our client is now seeking an experienced marketing data analyst to support the sales and marketing function. This is a great career opportunity to make a genuine and long-term impact on a company that needs your expertise. Your New Role. Responsible for analysing marketing performance data to help a business improve lead generation, customer engagement, campaign effectiveness, and overall commercial performance. Here are the main responsibilities typically involved: * Analyse marketing campaign performance across digital channels such as email, social media, PPC, SEO, and websites. * Interpret large volumes of customer and sales data to identify trends, opportunities, and areas for improvement. * Produce regular reports, dashboards, and KPI analysis for senior management and sales teams. * Measure ROI and effectiveness of marketing activity and recommend improvements based on data insights. * Support lead generation activity by analysing customer behaviour, conversion rates, and campaign engagement. * Manage and maintain CRM and marketing databases, ensuring data accuracy, segmentation, and cleansing. * Use tools such as Google Analytics, Excel, CRM platforms, and marketing automation systems. * Track website traffic, customer journeys, and user engagement to improve digital performance and user experience. * Work closely with sales, marketing, and leadership teams to support commercial decision-making. * Identify market trends, competitor activity, and customer insights to help shape future marketing strategy. * Develop data-driven recommendations to improve customer acquisition, retention, and brand performance. * Ensure compliance with GDPR and data protection regulations when handling customer data. About You. * Strong analytical and problem-solving ability * Data-driven * Previous experience supporting marketing and sales teams to improve * Experience with Google Analytics and CRM systems * Attention to detail * Commercial awareness * Strong communication and presentation skills