Regional Sales Lead - North

Regional Sales Lead North (Midlands Upwards) £70,000 - £80,000 Basic + Bonus TBC We are working with a fantastic Holiday Park operator who are looking for a Regional Sales Lead to take on the sales operation of a large patch of 17 holiday parks in the North. We are looking for someone from another industry, ideally lifestyle selling; leisure, health clubs, yachts, luxury retail, etc. Area of Responsibility General * Lead regional Holiday Home Sales performance, driving delivery of revenue, margin and conversion targets across all assigned locations * Own and optimise the end-to-end sales funnel, ensuring strong execution, visibility and continuous improvement across all stages * Take a hands-on approach in locations, coaching, observing and supporting teams to improve sales capability, performance and consistency. * Embed a high-performance culture through structured coaching, capability development and clear accountability at all levels * Ensure consistent execution of sales processes, standards and ways of working across all parks to deliver reliable and repeatable results * Facilitate and support effective training and coaching across locations, building capability that directly improves sales performance in line with Wilson Learning. Commercial & Cost * Own delivery of regional HHS revenue, margin and EBITDA performance across all assigned locations * Drive commercial outcomes through active management of the sales funnel, ensuring strong conversion, pricing discipline and stock utilisation * Execute pricing, promotional and stock strategies in line with trading plans to maximise revenue and protect margin * Use data, insight and on-location presence to identify performance gaps and take action to improve results * Ensure effective CRM usage and lead management processes are consistently applied to maximise conversion and sales efficiency * Work cross-functionally with Commercial, Marketing and Operations teams to align trading activity with demand, lead quality and park opportunity * Maintain trading integrity and compliance, ensuring all activity supports sustainable and ethical sales performance Customer * Ensure a consistent, high-quality customer journey across all stages of the Holiday Home Sales process * Embed a structured and compliant sales process across all locations, ensuring transparency and professionalism * Drive a customer-first approach that supports conversion and builds long-term owner relationships * Ensure all sales activity is delivered in line with FCA requirements and internal compliance standards * Work with Marketing and internal teams to align lead quality and customer demand with sales opportunity. Culture & People * Lead a hands-on coaching approach, building capability through in-location support, feedback and development * Drive a high-performance culture with clear expectations, accountability and consistent performance management * Champion eNPS as a way of building collaborative action plans that improve the working lives of our colleagues * Recruit, develop and retain high-performing sales teams across the region * Partner with People teams on workforce planning, onboarding and development * Drive engagement and reduce turnover through effective leadership Experience Needed * Strong commercial and sales leadership experience with measurable commercial impact * Demonstrable track record of delivering profitable growth and achieving EBITDA targets * Experience leading and developing high-performing sales teams through coaching and performance management * Strong understanding of the sales funnel and ability to drive performance improvement across all stages * Experience executing sales strategies within a fast-paced, operational environment