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Business Development Representative – Software Sales


Business Development Representative – Software Sales £35,000 - £40,000 basic plus OTE circa £50K Hybrid/Remote, 1-2 days in the office per month. Our client is a fast-growing B2B SaaS solutions provider operating across sectors such as retail, manufacturing, food / beverage and hospitality. This role is heavily focused on lead generation (approximately 75%), with the remaining 25% dedicated to nurturing and following up on existing and marketing-qualified leads. You will work very closely with both the Marketing function and the Sales Director, playing a pivotal role in building and qualifying a strong sales pipeline. This opportunity is ideal for candidates from a SaaS environment who thrive in high-engagement, target-driven roles and enjoy initiating conversations with prospective customers. Business Development Representative Key Responsibilities: * Proactively generate new sales opportunities through outbound calling, email campaigns, LinkedIn, and digital channels * Research and identify target accounts and key decision-makers within defined industries * Execute outbound campaigns aligned with marketing initiatives and sales strategy * Book high-quality discovery meetings for the sales team * Engage with inbound and marketing-generated leads to assess suitability and intent * Qualify prospects based on key criteria (industry fit, business challenges, budget awareness, timeline, stakeholders) * Nurture early-stage opportunities and progress them to Sales Qualified Leads * Maintain accurate CRM records and activity tracking * Work closely with Marketing to provide feedback on lead quality and campaign effectiveness * Partner with the Sales Director to ensure smooth handover of qualified opportunities * Contribute to refining messaging, qualification frameworks, and outbound approaches * Track and report on activity levels, pipeline contribution, and conversion metrics * Share market insights, competitor intelligence, and customer feedback with senior stakeholders Business Development Representative Key Skills and Experience: * Background in B2B SaaS or similar software sales roles. * Knowledge of ERP and/or WMS systems advantageous. * Previous experience in roles such as Inside Sales, Business Development, Telesales, SDR, or Account Manager * Strong experience generating leads via outbound prospecting * Confident communicator, comfortable engaging with senior decision-makers * Highly organised, proactive, and resilient in a target-driven environment * Proven ability to work closely with both sales and marketing teams * Experience using HubSpot CRM Benefits: * Competitive annual leave, including your birthday off. * Critical Illness and Death in Service cover. * Pension Scheme eligible to join from day 1. * Electric Vehicle Salary Sacrifice Scheme. * Employee Assistance Programme. * Mental Health First Aiders and a proactive approach to a positive workplace. * Flu vaccinations * Opportunities for professional growth and development

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