Digital Analytics Specialist | €45k - €55k...

EU Digital Tracking Engineer / Digital Analytics Specialist | €45k-€55k | Hybrid - Lisbon If you enjoy getting under the bonnet of digital data, not just reporting on dashboards, but shaping what gets measured and why, this role is worth a look. We're working with a well‑established international organisation investing heavily in its digital platforms across Europe. As their online activity grows, they're looking for someone who can own how digital and campaign performance is tracked, understood, and used to support better decisions. This role sits between marketing, product, engineering and analytics teams. You'll help define the right KPIs, design tracking, ensure data quality, and turn insight into action, particularly around campaign performance and the end‑to‑end customer journey. This isn't just a "what's happening?" role. It's about asking "what should we be looking at, and why?" What you'll be doing Owning digital and campaign tracking across multiple platforms Defining KPIs and success measures with stakeholders Mapping and measuring the full customer journey Designing, implementing and validating tracking for new campaigns and features Analysing campaign performance and user behaviour to generate insight Building clear dashboards and reporting that support decision‑makingThere's a deliberate balance here between tracking & reporting, and insight‑led, strategic thinking. What they're looking for They're favouring someone strategic rather than purely technical, but with solid core skills. Key requirements: Campaign tracking experience (essential) Google Analytics or Adobe Analytics implementation experience Strong understanding of event tracking and measurement frameworks Ability to validate and troubleshoot tracking issues SQL for data analysisStrong preference for: Campaign performance analysis Insight generation and storytelling Defining KPIs and success measures with stakeholders Experience across marketing, digital products, e‑commerce or marketplacesPower BI experience is a bonus, not a must. The details Salary: €45,000-€55,000 Location: Lisbon Hybrid: 1 day per month in the officeIf you like combining data, insight and commercial thinking, and helping teams measure the right things, this role should be a great fit. Modis International Ltd acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers in the UK. Modis Europe Ltd provide a variety of international solutions that connect clients to the best talent in the world. For all positions based in Switzerland, Modis Europe Ltd works with its licensed Swiss partner Accurity GmbH to ensure that candidate applications are handled in accordance with Swiss law. Both Modis International Ltd and Modis Europe Ltd are Equal Opportunities Employers. By applying for this role your details will be submitted to Modis International Ltd and/ or Modis Europe Ltd. Our Candidate Privacy Information Statement which explains how we will use your information is available on the Modis website