Marketing Manager

Marketing Manager – Job Description ## Role A strategic Marketing Manager responsible for developing and executing integrated marketing campaigns to grow brand awareness, generate demand, and maximise ROI across multiple channels. ## Location [Insert location or Hybrid/Remote options] ## Salary [Insert salary range and benefits] ## About the role We are seeking a results-driven Marketing Manager who is outstanding at marketing. You will lead the planning, execution, and optimisation of cross‑channel marketing programmes, collaborating with product, sales, and content teams to deliver measurable business impact. ## Key responsibilities Develop and implement comprehensive marketing strategies aligned with business objectives Plan, execute and optimise multi-channel campaigns (digital, email, social, content, PR, events) Manage the end‑to‑end campaign lifecycle: ideation, brief, execution, tracking, reporting, and optimisation Define and own the marketing calendar; ensure timely delivery against deadlines Lead brand management to ensure consistency across all touchpoints Analyse market trends, customer insights, and competitive activity to inform strategy Oversee digital marketing efforts: SEO, PPC, display, social advertising, email marketing, and content campaigns Collaborate with product and sales to build pipeline, enablement materials, and demand generation Manage budgets, forecast ROI, and report on performance against KPIs Manage, mentor and develop marketing team members; foster a high-performance culture Coordinate with external agencies and vendors; manage contracts and SOWs Ensure compliance with data privacy and consent requirements in all campaigns ## Required skills and experience Proven track record in marketing leadership and campaign management Strong strategic thinker with hands-on execution ability Experience across digital marketing channels (SEO, PPC, social, email, content) Proficient with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics) Excellent analytical skills; ability to define and track KPIs, ROIs, and attribution Demonstrated ability to manage budgets and optimise spend Excellent written and verbal communication; strong stakeholder management Ability to lead and develop a marketing team; cross-functional collaboration Experience in B2B or B2C marketing (industry knowledge as a plus) ## Desirable attributes Experience with brand storytelling and content marketing Knowledge of performance marketing and demand generation tactics Experience with events and partner marketing Creative thinker with a data-driven mindset ## Qualifications Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience) 5+ years of progressive marketing experience; 2+ years in a managerial role ## Key performance indicators (KPIs) Pipeline growth and qualified leads Campaign ROI and cost per acquisition Brand awareness metrics and engagement Website traffic and conversion rates Compliance with timelines and budget adherence Team performance and development outcomes ## What we offer Competitive salary and benefits Flexible working arrangements Career progression and professional development Collaborative, inclusive workplace culture ## How to apply Please submit your CV and a cover letter outlining your experience in delivering successful marketing campaigns and leading teams