Individual Giving and Legacy Manager

We’re looking for an experienced and strategic Individual Giving & Legacy Manager to lead and grow our Individual Giving, Legacy and In Memory fundraising programmes. This is a pivotal role responsible for delivering sustainable income growth through innovative, data-driven, multi-channel fundraising. You’ll shape supporter journeys, deepen engagement, and maximise long-term donor value across channels including digital, direct mail, telemarketing, lotteries, face-to-face and press. You’ll also manage and develop a team member, while working closely with colleagues across fundraising, communications and service delivery to deliver compelling, supporter-centric campaigns. Key responsibilities Strategic Leadership • Develop and deliver strategies to grow Individual Giving, Legacy and In Memory income • Lead integrated, multi-channel campaign planning and delivery • Drive innovation, testing and continuous improvement across supporter journeys • Stay ahead of sector and digital trends to keep activity fresh and effective Campaign delivery • Oversee end-to-end campaign management across acquisition and retention • Approve campaign briefs, messaging, segmentation and supporter journeys • Ensure campaigns are insight-led, on time and within budget • Support the creation of high-quality content and storytelling Product development & innovation • Develop and optimise Individual Giving and Legacy products • Identify and launch new fundraising propositions and digital initiatives • Enhance journeys for key audiences including regular givers, legacy prospects and in-memory supporters Data, insight & performance • Champion a data-driven approach to fundraising • Work with data teams on segmentation, targeting and personalisation • Monitor KPIs, ROI, retention and lifetime value • Use insight to inform strategy and forecast income Leadership & collaboration • Line manage and develop the Individual Giving & Legacy Officer • Build strong relationships with internal teams and external partners • Engage stakeholders including leadership, trustees and service teams • Work with agencies and suppliers to deliver campaigns Compliance & governance • Ensure compliance with GDPR and fundraising regulations • Maintain high standards in supporter care and ethical fundraising • Manage budgets, monitor performance and take corrective action where needed About you We’re looking for someone who combines strategic thinking with hands-on delivery: Essential • Experience in Individual Giving, Legacy or Direct Marketing fundraising • Proven track record of delivering successful multi-channel campaigns • Strong understanding of supporter journeys, acquisition and retention • Experience managing budgets and delivering against income targets • Skilled in data analysis, performance tracking and forecasting • Excellent communication and stakeholder management skills • Experience managing and developing staff • Highly organised, detail-oriented and confident working with data (Excel) Desirable • Fundraising or marketing qualification • Event management experience • Experience with fundraising CRM systems Experience of working for social care or disability charity is highly advantageous, however not essential Why join us? Hft is a values-led organisation where people genuinely look out for each other. Our People team is described as collaborative and supportive, relentlessly focussed on driving improvement. This is a role where you’ll have genuine scope to make a difference, not just to how the business function operates, but ultimately to the lives of the people we support. • Home based with flexibility and regular team connection • A collaborative, values-driven team and lead by a Senior Leadership Team • Real scope to shape and improve • The opportunity to make a tangible difference in a purpose-led organisation Selection Process We will be shorting application on an ongoing basis. Should your application be shortlisted, you will be invited to attend a pre-screening interview with a member of the hiring team. Should you be successful at this stage, the final assessment process will involve a competency-based interview and the opportunity to get to know the team and Hft. Apply now or get in touch to find out more. We’d love to hear from you