Brand Manager

Lead the growth of a premium food-to-go brand portfolio exceeding £100m in a dynamic, fast-paced sector. This senior role offers the chance to shape brand strategy, drive innovation, and engage consumers in the thriving UK market. Role Overview Own the strategic direction for a flagship brand, championing brand equity, launch exciting innovations, and fostering partnerships in a collaborative, office-based environment in the Midlands. Key highlights: * Execute annual brand plans aligned with a 3-year strategy. * Harness consumer trends and category insights for growth opportunities. * Present compelling strategies to key retail partners for standout activations. Core Responsibilities Drive end-to-end brand leadership with commercial impact. * Spearhead seasonal and limited-edition product launches from ideation to national rollout, collaborating across NPD, commercial, and operations teams. * Develop and manage a 3-year innovation pipeline, overseeing product lifecycles and supplier relationships. * Lead agencies to deliver market-leading campaigns, ensuring consistent brand voice across channels. Further duties include: * Crafting a bold digital and social media strategy to boost engagement. * Monitoring brand P&L, optimising budgets, and tracking ROI on activations. * Supporting franchise evolution and through-the-line marketing execution. Ideal Candidate We're seeking a commercially astute leader with 3+ years in brand management within food/drink, including innovation and agency handling. Qualifications & Experience * Degree in business/marketing (preferred). * Proven track record in product development, campaign delivery, and P&L oversight. Key Skills * Strong project management and cross-functional influencing. * Passion for consumers, problem-solving, and data-driven insights. Personal Traits Embody resilience, positivity, and customer focus to thrive in our agile culture. Join a supportive marketing team in a market-leading food business, with opportunities to make a tangible impact on beloved brands. Office-based at our Midlands site, this role suits ambitious professionals ready to elevate a leading brand to new heights. Apply now to shape the future of on the go indulgence. Get in touch or send your CV and cover letter outlining your brand successes