General Manager

General Manager - USA Location: Austin, Texas , USA To lead the next chapter of global growth in the USA of an exciting relevant community focused, founder led Activewear brand As we accelerate our global expansion, we're looking for a General Manager - USA to take full ownership of our growth, brand presence and performance across the United States. This is about building something meaningful in one of the most competitive markets in the world You'll be the driving force behind our US business, leading strategy, community, retail, eCommerce and operations to unlock the next phase of growth. You'll sit at the intersection of global ambition and local execution, making sure we scale with intention, impact and authenticity. This role reports to the Chief Growth Officer, will be based out of Austin and acts as the connective tissue between our global teams and the US market. You'll take our global strategy and bring it to life locally - adapting where needed, protecting the brand always, and moving with speed. From retail expansion and eCommerce growth to community activation and operational excellence, you'll own the performance of the region. What we want: The Experience: Proven senior leadership experience in retail, fashion, activewear or high-growth consumer brands. You've scaled businesses, entered markets or led significant regional expansions before. The Strategy: You can zoom out and see the big picture - then zoom in and execute. You know how to translate global direction into local impact and drive sustainable growth in competitive markets. The Market Knowledge: A deep understanding of US consumer behaviour, retail dynamics, eCommerce trends and competitive landscape. You know what trades, what moves culture and what builds loyalty. The Commercial Acumen: You're confident owning budgeting, forecasting, managing costs and delivering revenue targets. You make smart decisions with both instinct and data. The Brand Instinct: You protect brand equity fiercely. You ensure marketing, retail, community and digital while resonating with the US audience. The Leadership: You build and mentor high-performing teams. You're Hungry, Humble and Smart. You create clarity, alignment and momentum. The Community Mindset: You understand that we're not just opening stores or running ads - we're building community. You care deeply about customer experience and creating moments that connect. The Operator: You can navigate regulations, reporting, cross-functional alignment and operational detail without losing speed. You act as the bridge between global product, marketing, finance and operations. What You'll Own You'll scale the US business - setting the strategy, driving revenue and managing the commercial results while bringing our global vision to life locally. From retail and eCommerce growth to community marketing, partnerships, distribution and operational excellence, you'll build momentum across every touchpoint - aligning global teams, expanding our footprint. BH35603