Regional Sales Manager

Job Title: Regional Sales Manager – North (HVAC Solutions) - Managing 4 TSMs Territory: Northern Midlands, North and Scotland Salary: Competitive Base + Uncapped Commission + Car Allowance + Benefits We are seeking an experienced Regional Sales Manager to lead, develop, and grow our HVAC project sales across the Northern region. This is a strategic leadership role combining personal sales responsibility with active management of a regional sales team. You will represent a comprehensive portfolio including: * Liquid chillers * Heat pumps * Fan coil units * Air handling units (AHUs) * Split systems * VRF systems * Heat recovery equipment The Role As Regional Sales Manager – North, you will take full ownership of regional performance, driving both revenue growth and team development. This is a hands-on leadership role where you will set direction, mentor your team, and personally engage in high-value projects. Key Responsibilities Regional Strategy & Sales Leadership Develop and execute a strategic business plan for the Northern region Deliver regional sales targets and margin objectives Secure product specification with M&E consultants Build strong relationships with main contractors, HVAC contractors, installers, and end users Personally manage key accounts and major projects Oversee project tracking from design stage through to order and delivery Lead commercial negotiations on high-value opportunities Provide accurate forecasting, budgeting, and pipeline reporting Team Management & Development Lead, manage, and motivate a team of Area Sales Managers / Sales Engineers Set clear KPIs and performance objectives Conduct regular one-to-ones, performance reviews, and field coaching days Support the team in securing specifications and closing key deals Identify training and development needs Recruit and onboard new team members as required Drive a high-performance, accountable sales culture Ensure CRM compliance and structured pipeline management across the team Cross-Functional Leadership Work closely with internal technical, estimating, and operations teams Ensure smooth handover from sales to project delivery Provide market intelligence and competitor feedback Contribute to national sales strategy and product positioning About You We are looking for a commercially driven HVAC professional with proven leadership experience. You will have: Strong experience in HVAC project sales Demonstrable experience managing and developing a sales team preferable but we will consider a high performing sales professional looking for a step up Experience selling into consultants and contractors An established network across the Northern construction market Strong coaching, mentoring, and leadership skills Excellent negotiation and presentation abilities Strategic thinking combined with hands-on delivery You will be comfortable balancing personal sales responsibility with regional leadership. What We Offer * £60000 - £65000 * 15K bonus * Car Allowance * Pension and comprehensive benefits package * Ongoing technical and leadership development * Genuine progression opportunities within a growing organisation