Marketing Manager

Marketing Manager 📍 Chester (Hybrid - Salary £35k - Permanent) The Opportunity Working closely with our Head of Digital, you'll lead the development and delivery of a joined‑up, 360° marketing strategy across the business. This is a broad, hands‑on role for someone who enjoys balancing brand, creativity, and commercial performance - and turning ambition into consistent execution. This is not a purely digital role. While digital remains central, you'll also influence how the brand comes to life in-store, through content, partnerships, events, print, and influencer activity - ensuring a consistent, premium experience wherever customers interact with us. You'll collaborate with internal stakeholders and an established network of freelancers, creators, agencies, and partners, with real autonomy to make decisions and deliver visible impact. Responsibilities: Marketing Strategy & Brand Define and deliver a cohesive marketing strategy across digital, retail, and partnerships Help elevate and reposition the brand to attract customers and brand partners Develop and embed brand guidelines, tone of voice, and creative standards Create pitch decks and structured launch plans for new brands and collectionsContent, Creative & Site Experience Lead the content strategy, positioning the brand as a content‑led destination Build and manage an always‑on content roadmap across site, email, SEO, blog, social, and in‑store Brief and manage designers, photographers, videographers, and freelancers Oversee homepage and category merchandising on Shopify Improve UX, storytelling, and conversion through continual content‑led optimisationEmail, Automation & Customer Lifecycle Own email marketing and automation across the full customer lifecycle Build and optimise key flows (welcome, abandoned cart/browse, post‑purchase, re‑engagement) Improve segmentation, timing, and messaging to support performance and long‑term brand valueCampaigns, Growth & Commercial Support Plan and oversee campaigns across digital, retail, and content Support product launches, seasonal campaigns, and brand storytelling initiatives Work with performance partners on paid media (without being purely ad‑led) Use insight and data to inform promotions, pricing, and merchandising prioritiesSocial Media & Community Define and manage a consistent social content strategy across TikTok, Meta, and YouTube Build relevance within the brands communities Work with creators, influencers, freelancers, and partners to scale high‑quality contentOwnership & Reporting Act as the central point of ownership across marketing initiatives Manage agencies, affiliates, and external partners Track performance, convert data into insight, and make clear recommendationsSkills Required: Proven experience as a Marketing Manager or Digital Marketing Manager in B2C/E‑commerce environment Some understanding of digital marketing strategy and execution Experience with Shopify or similar platforms Experience of campaign management, some brand marketing Confidence using data, performance metrics, and commercial KPIs Experience managing freelancers, agencies, or partners Strong eye for brand, creative, and content quality Proactive, organised, and comfortable taking ownership Knowledge of retail, consumer brands or lifestyle sectors would be desirable