Lead Generation Specialist

Lead Generation Specialist (Freelance / Contract) Flexible | Remote | Ad-Hoc Project Work We’re building a trusted network of high-performing freelance professionals to support a range of small to medium sized UK-based organisations across growth, transformation and commercial delivery projects. We’re currently looking for experienced Lead Generation Specialists who are interested in flexible, project-based work on an ad-hoc basis. If you enjoy building pipelines, opening doors, and driving commercial conversations — this could be a strong fit. The Opportunity You’ll work on clearly defined lead generation campaigns for growing businesses across multiple sectors: Assignments may vary in scope, from short-term outreach campaigns to ongoing pipeline-building support. This is ideal for freelancers who: * Prefer flexible, contract-based work * Want exposure to multiple client environments * Deliver measurable results * Operate independently and professionally Typical Responsibilities Depending on the assignment, you may be responsible for: * Identifying and profiling target accounts * Building prospect lists using appropriate data sources * Email outreach campaign execution * LinkedIn outreach and engagement * Appointment setting * CRM updates and pipeline reporting * Refining messaging based on response data * Supporting campaign strategy and targeting What We’re Looking For * Demonstrable B2B lead generation experience * Experience with cold outreach (email and/or LinkedIn) * Strong written communication skills * Confident engaging senior decision-makers * Familiarity with CRM systems (HubSpot, Salesforce or similar) * Ability to work autonomously * Results-driven mindset Desirable: * Experience in UK B2B markets * Knowledge of professional services or engineering sectors * Experience building outbound campaign frameworks Working Arrangement * Freelance / contract basis * Remote / Outside IR35 * Flexible hours depending on project scope * Clearly defined deliverables per assignment