Area Sales Manager

Title: Area Sales Manager Area: South West / West Midlands Package: £40,000 to £55,000 plus commission & car The role We’re looking for an experienced and motivated Area Sales Manager to take ownership of a defined territory and drive sustainable sales growth. This role is ideal for someone who enjoys building genuine relationships, spotting opportunities, and making a real impact on business performance. You’ll be trusted to manage your area like your own business, balancing strategic planning with hands-on sales activity, while working closely with internal teams to deliver excellent service to customers. What you’ll be doing * Managing and growing sales across your assigned region, with full accountability for performance and targets * Developing strong, long-term relationships with both existing customers and new prospects * Identifying opportunities to expand product usage and increase market share * Planning and executing effective sales visits, product demonstrations, and presentations * Negotiating pricing and commercial agreements within agreed parameters * Keeping accurate records of activity, pipeline, and forecasts using CRM systems * Monitoring competitor activity and market trends, feeding insights back into the wider team * Collaborating with internal departments to ensure smooth onboarding, delivery, and ongoing customer support What we’re looking for * Proven experience in a field-based sales or area management role * A confident communicator who can build trust at all levels * Strong negotiation and influencing skills * Self-motivated, organised, and comfortable working independently * A commercial mindset with the ability to spot and convert opportunities * Full UK driving licence and willingness to travel within the region What you’ll bring * A professional but personable approach to sales * Resilience, drive, and a results-focused attitude * The ability to manage time effectively and prioritise activity * A genuine interest in helping customers find the right solutions What’s on offer * Competitive salary with performance-related commission * Company vehicle or car allowance * Supportive team environment with autonomy and trust * Ongoing training and development opportunities