Conversion Rate Optimization Analyst

Title: Conversion Rate Optimization Analyst Analyst – Contract (Hybrid, London) Location: London Paddington / Reading Green Park Type: Contract – 6 Months | Hybrid (2 days in office) Rate: £470/day (Inside IR35) About the Role: We are seeking a data-driven and strategic CRO Analyst to join a leading telecom-focused team. You will play a key role in improving digital experiences, optimizing conversion rates, and enhancing user journeys across web platforms. The role offers exposure to cutting-edge analytics tools and the opportunity to influence business decisions through actionable insights. Responsibilities: * Analyze website performance and user behavior data to identify trends, pain points, and conversion bottlenecks. * Map and optimize user journeys, improving landing pages, funnels, and key touchpoints. * Collaborate with site optimization teams to develop and execute CRO strategies. * Present findings and recommendations to stakeholders via detailed reports and presentations. * Utilize CRO and analytics tools (Google Analytics, BigQuery, etc.) to track performance and manage testing initiatives. * Conduct research, benchmarking, and implement industry best practices for CRO. * Identify and target key audience segments with personalized experiences to drive higher engagement and conversions. Essential Skills & Experience: * Strong SQL skills * Experience in web analytics and A/B testing * Google BigQuery expertise * CRO and optimization experience Desirable Skills: * Data modeling knowledge * Familiarity with Agile methodologies and data development lifecycles Why This Role Matters: * Be part of a team shaping the digital experiences of a telecom customer. * Work on impactful projects that directly improve user journeys and conversion rates. * Collaborate with innovative teams and gain exposure to the latest analytics tools. Diversity & Inclusion: We are an inclusive employer and welcome applicants from all backgrounds. Adjustments are available throughout the application and interview process