Marketing Specialist

CRM Marketing Specialist – Marketing Automation | Lifecycle | Email | Adobe Fully Remote (UK) Permanent | Competitive Salary + Bonus + Benefits We are hiring a CRM Marketing Specialist to join a high-performing Fan Engagement / Lifecycle Marketing team within a global, data-led organisation. This is a hands-on marketing automation role focused on delivering end-to-end CRM campaigns across email, SMS and push channels. You will own the full campaign lifecycle – from strategy and audience segmentation through to build, QA, deployment, A/B testing and performance optimisation. Key Responsibilities: * Build and deploy large-scale CRM campaigns (email, SMS, push) * Audience segmentation and personalisation * Campaign automation within Adobe / enterprise marketing platforms * A/B and multivariate testing to improve engagement and conversion * HTML template editing and dynamic content QA * Optimise lifecycle journeys (onboarding, retention, reactivation) * Collaborate with Data, MarTech and Digital teams Required Experience: * Strong CRM marketing or lifecycle marketing background * Hands-on experience with Adobe Campaign, AEP, AJO, Marketo or Salesforce Marketing Cloud * Email marketing automation expertise * Segmentation and performance reporting * A/B testing and conversion optimisation * HTML editing capability * Experience working in fast-paced, campaign-driven environments Experience within sports, media, entertainment, subscription or consumer-led businesses is advantageous. This is an excellent opportunity for a CRM Executive, Lifecycle Marketing Specialist, Email Marketing Specialist or Marketing Automation Specialist looking to own impactful, data-driven customer engagement programmes. Apply now to discuss in confidence