Marketing Lead

Role Summary • Senior marketing manager role, responsible for leading all marketing activity across the UK • Recommends and aligns priorities for integrated marketing with internal and external stakeholders. • Sets plans and strategies for marketing campaigns and programs, and promotions for a limited range of business areas by collaborating with internal teams. • Manages execution planning and supports end-to-end execution. • Analyses key performance indicators (KPIs) for a range of related programs and audiences, to identify and share insights with the purpose of advancing business impact through a regular rhythm of business (ROB) of reporting and business review meetings. • Develops detailed project management plan to drive delivery for projects of medium complexity or supports senior colleagues in projects of high complexity, leveraging existing materials and experience to drive scope and resources. Responsibilities Business Strategy and Planning • Manages execution planning and supports end-to-end execution. Assists with the development of a program recommendation, working closely with sales partners to ensure impact. Identifies solutions that address operational inefficiencies. Develops a brief to support the program and gathers feedback from stakeholders. Collaborates with Product Marketing Storytellers to identify the business objectives that can be supported by each program. Guides the development of engaging customer experiences by tracking customer feedback and working with customer support teams. • Recommends and aligns priorities for integrated marketing with internal and external stakeholders. Enables the change management necessary to drive the go-to-market (GTM) strategy that drives revenue growth via customer engagement across business areas. Uses deep knowledge of customer segments to identify new areas of investigation and optimise the scope of research to ensure specific business needs are addressed. • Sets plans and strategies for marketing campaigns, programs and promotions for a limited range of business areas by collaborating with internal teams (e.g., Global Integrated Marketing, Partner Marketing, Product Marketing Storytellers, Business Planning and Sales). Uses understanding of business to share insights, align priorities, and document campaign planning and execution decisions through internal collaboration. Sets direction for the development and curation of content and customer journeys designed to engage customers while taking diversity, inclusion, and accessibility into consideration. Measurement • Defines which KPIs should be used to measure the success of marketing activations and coordinates efforts with leaders to apply them. • Identifies potentially impactful trends and recommendations and uses their understanding of the business to present findings to internal stakeholders. • Examines performance data and trends (e.g., financial, operational, product) to develop insights and make recommendations for corrective actions and optimisation. • Defines and manages execution of test-and-learn experiments to improve business outcomes. Recommends actions based on results and presents those recommendations to executive audiences. • Leverages diversity, inclusion, and accessibility metrics to diagnose risk areas, identify opportunities, and track the progress of Microsoft marketing initiatives. Project Management • Develops and executes communication plans to share progress, blockers, and learnings across stakeholders. • Sets milestones and integrated workback schedules to drive progress. • Manages finances for projects with mid-size to large scopes and budgets by balancing funding and resources across workstreams, performing analyses, and leveraging cost management experience and expertise. • Oversees the reporting of budget and marketing funds to key stakeholders and finance teams. • Manages escalations or ensures resolution of escalations with appropriate stakeholders and overcomes ambiguous situations as needed. • Coordinates with extended network of partners on the influence approach and the transfer of knowledge. Required/Minimum Qualifications: • 4+ years business to business marketing experience • Proven experiences with virtual event platforms (Microsoft Teams, event builder, LinkedIn Live) • Ideal candidates will have strong experience in AdTech and media • Excellent communication skills and the proven ability to influence multiple levels of the organisation. • Proven ability to think strategically and creatively, while maintaining great attention to detail. • Strategic mindset including interpreting data to inform strategy and execution. • Ability to build strong collaborative relationships with a globally dispersed team and stakeholders. • Strong project management skills. • Fluent in written and spoken English