Area Sales Manager

Job Title: Area Sales Manager – Field Sales (Surrey) Location: Surrey, United Kingdom Hours: Monday to Friday – 08:00am to 17:30pm Salary: £37,000 – £40,000 per annum + Commission Benefits: Company car, laptop, mobile phone About Us Our Client is a dynamic and growing food service supplier specialising in delivering exceptional products and services to the independent hospitality and catering sector. We pride ourselves on building strong customer relationships and offering tailored solutions that help businesses thrive. Role Overview We are seeking a driven Area Sales Manager to join our team and lead field sales activities across the Surrey area. This role focuses on developing new business, growing existing accounts, and representing our client within the independent cafes, schools, restaurants, hotels, pubs, and wider food service industry. As a key sales ambassador for the business, you will play a vital role in driving revenue growth and expanding our customer base. Key Responsibilities Develop new business through proactive sales activity and lead generation Build and nurture relationships with independent cafes, restaurants, pubs, hotels, schools and other food service operators Present and sell the products and solutions to meet customer needs Achieve and exceed individual sales targets and KPIs Conduct regular field visits and account reviews across the assigned territory Prepare accurate sales reports and forecasts Collaborate with internal teams (operations, customer service, marketing) to support customer delivery and service Represent professionally at industry events and networking opportunities Skills & Experience Proven field sales experience, ideally within the food service, catering, wholesale, or FMCG sectors Strong business development skills with a track record of generating new revenue Excellent communication and negotiation skills Ability to work independently and manage your own sales territory effectively Good organisational and planning skills Full UK driving licence (required) What We Offer Competitive salary £37,000 – £40,000 plus commission Company car provided Laptop and mobile phone Opportunity to grow your career in a supportive, ambitious business Friendly team environment