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Divisional Sales Director


Sales Director, Defence Events/ London / Hybrid / £(phone number removed) base, £150,000 Y1 OTE A leading international B2B events and intelligence organisation operating across the defence and security ecosystem is seeking an experienced Divisional Sponsorship Sales Director. This is a senior leadership role with responsibility for driving sponsorship revenue across a strategic portfolio of defence-focused conferences, digital events, and integrated campaigns. You will play a critical role in shaping commercial strategy, leading and developing a high-performing sales team, and building long-term partnerships with senior stakeholders across defence primes, SMEs, government bodies, and solution providers. Key Responsibilities Provide senior sales leadership across multiple defence and security sponsorship campaigns (live, digital, and hybrid formats) Lead, manage, and develop a team of up to 5 sponsorship sales professionals against ambitious growth targets Own and deliver divisional sponsorship revenue performance, consistently hitting and exceeding targets Build and maintain long-term strategic relationships with key defence-sector clients and partners Drive the commercial development of both established defence portfolios and emerging capability areas Design and implement divisional sponsorship revenue strategy aligned with wider business objectives Work closely with marketing, content, and operations teams to optimise product-market fit and commercial outcomes Deliver structured coaching, mentoring, and professional development to build future sales leadership capability Lead cross-team training initiatives to improve sales skills, knowledge, and processes Implement sales productivity and performance improvement initiatives Conduct regular forecasting, pipeline reviews, and performance reporting with senior leadership Contribute to product innovation and the development of new commercial opportunities within the defence sector  About You Proven senior B2B sales leader with experience managing high-value sponsorship, media, events, or solutions-based sales Strong track record of delivering and exceeding revenue targets in complex, consultative sales environments Experience selling into defence, security, government, or highly regulated B2B sectors is highly desirable Confident people leader with a passion for coaching, developing, and scaling sales teams Strategic thinker with hands-on commercial acumen and the ability to lead from the front Comfortable engaging at C-suite and senior decision-maker level Highly organised, data-driven, and commercially focusedWhat’s On Offer Competitive base salary of £60,000–£80,000, depending on experience Year 1 OTE £150,000+, growth YoY Uncapped commission and override scheme with strong earning potential Opportunity to lead a strategically important defence-sector portfolio Clear scope for progression within a growing international organisation Hybrid working model and a collaborative, high-performance culture  Sales Director, Defence Events/ London / Hybrid / £(phone number removed) base, £150,000 Y1 OTE

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