Marketing Manager - E-Commerce

Marketing Manager - E-Commerce Salary: £60,000 - £70,000 (flexible for exceptional candidates) Location: Sutton Coldfield (office‑based) Employment Type: Full‑time Reference: (phone number removed) About the Role Our client - a leading e‑commerce business in the financial products sector - is looking for an experienced Marketing Manager to take full ownership of their e‑commerce marketing strategy and performance. This is a senior, commercially focused role with end‑to‑end responsibility for driving online growth, increasing customer acquisition, improving conversion, and protecting a premium digital brand. You will lead a specialist in‑house team, oversee all digital channels, and shape the future of the marketing function as the business continues to scale. Key Responsibilities E‑commerce Strategy & Growth Define and deliver a commercial e‑commerce marketing strategy aligned to revenue, margin, and growth targets Identify opportunities to increase traffic, conversion rate, average order value, and customer lifetime value Monitor market trends, customer behaviour, and competitor activity to drive continuous improvement Performance Marketing & Digital Channels Own performance marketing across PPC, paid social, SEO, email and CRM Drive acquisition and retention through highly optimised, data‑led campaigns Analyse performance metrics including ROAS, CPA, CAC and conversion rates, using insight to maximise ROI Brand, UX & Creative Standards Ensure the online brand presence reflects a trusted, premium e‑commerce retailer Oversee creative output across website, campaigns, and digital content Work closely with internal teams to improve on‑site UX, CRO and customer journey performance Team Leadership & Development Lead, develop and mentor an in‑house team including PPC Analyst, Copywriter, Photographer and Digital Content Creator Restructure and hire where needed (e.g. Website / E‑commerce Manager) to support growth Create a high‑performance culture combining creativity, accountability and commercial focus Cross‑Functional Collaboration Partner with Sales, Purchasing and Development to align marketing activity with stock, pricing and demand Work closely with Development to influence website improvements and platform optimisation React quickly to market and economic changes impacting online demand About You 5-7+ years' experience in marketing, with significant e‑commerce and digital leadership experience Strong track record of driving online performance and revenue growth Highly competent in PPC, performance marketing, SEO and CRM Commercially driven, analytical, and confident working with data Experienced leading teams and influencing senior stakeholders Detail‑oriented with a strong understanding of brand trust in online retail Experience in financial products or regulated e‑commerce environments is advantageous Benefits Competitive salary with flexibility for the right candidate 20-25 days holiday (based on tenure), health plan and pension Office‑based role within a secure, professional environment Rare opportunity to own and shape the entire e‑commerce marketing function within a growing, respected business