Marketing and Communications Lead

We are recruiting for a Marketing and Communications Lead for a permanent role based in London. This is a Hybrid role, working 3 days in office, 2 from home. For this role the successful candidate must be able to speak fluent German and fluent English. Role Purpose * To drive, manage and implement regional marketing and communication strategy. * Co-ordinate promotional activity throughout the Germany and Out of Germany regions, to support business growth. * To manage multiple, integrated promotional campaigns from brief through to delivery and post campaign review. * To maintain blog, website and social media accounts. * To provide relevant communications support to teams and departments across the organisation. Duties and Responsibilities * Managing and co-ordinating campaign activities and project manage above and below the line marketing activity to achieve objectives/targets. * Take ownership of the marketing calendar and budget allocation. * Develop the initial campaign strategies and timing and activity plans for key campaigns throughout the year. * Define, track and report on key KPIs (campaign performance, lead conversion, ROI, cost per lead) and present insights with recommendations for optimisation. * Manage the implementation, communication, tracking and measurement of campaigns to ensure all activity is delivered on time and within budget. * Make autonomous decisions on campaign adaptation and content planning based on market insight and performance. * Work with key stakeholders to implement campaign activity: this includes the in-house Design Team, Field Teams, Legal, IT, Digital Acquisition and Communications teams. * Provide marketing mentoring and support to other Associates and country teams across the company as required. Candidate Specification * Minimum of two to three years marketing experience (which has been gained within the private sector ideally). * Managing agency relationships from client side - formulating, proposing and co-ordinating public-facing marketing campaigns using mix of media (TV, digital, radio, outdoor, press and social media). * Can demonstrate a positive and proactive ability in a wide range of marketing and communications activities. * Robust up to date knowledge of marketing trends/activities * Good communicator both orally and in writing in both German and English * Good attention to detail and proof-reading ability. * Excellent organisation and time management skills * Ability to work as a team member whilst at the same time work on own initiative * Be able to organise and effectively manage multiple concurrent projects as and when required * Ability to manage and schedule large and varied workloads * Knowledge and experience of CRM systems and Mailchimp. * Understanding and working knowledge of Google Analytics * Computer literate in a variety of packages including Word, PowerPoint and Excel