Amazon Account Head

About us Located in Milton Keynes, F&F Stores is a rapidly expanding E-commerce business that thrives on bringing licensed products from beloved brands like Disney, Marvel, Minecraft and iconic football clubs directly to your doorstep. Our high-quality products include a wide range for the whole family, from toys and fashion to home accessories and beauty items, found on popular E-commerce marketplaces and our own e-commerce website. Location: Office-based, in Milton Keynes Contract: Full-time, Permanent Number of vacancies: 2 Salary: £50,000 - £55,000 Reports directly to: Directors / Business Owners Direct Reports / Team Structure: Category Managers, PPC Executives, Commercial Analyst, Demand Planner, Copywriter, Listings Uploaders, Account Health / Operations Specialist. The role is accountable for setting direction, priorities, performance expectations, and outcomes for this team. The Amazon Account Head is the single accountable owner of the Amazon business in the North America market. This role holds full responsibility for the commercial, operational, and account health performance of all Amazon marketplaces in this market. The role owns delivery against the agreed P&L (built by Finance), leads demand planning decisions, controls trading and PPC execution, manages Amazon relationships, and protects account health. Support functions contribute to execution; accountability for outcomes remains with this role. This is a senior ownership role with clear authority and responsibility for results. Key Accountabilities 1. P&L Delivery and Commercial Ownership - Deliver the agreed Amazon P&L across revenue, margin, and contribution. - Own performance against budget and forecast, including variance analysis and corrective action. - Actively manage margin drivers including pricing, promotions, Amazon fees, PPC efficiency, fulfilment, and storage costs. - Ensure all trading decisions are commercially justified with clear profit, cash, and stock impact. - Work with Finance to inform reforecasts and explain performance outcomes clearly and proactively. 2. Amazon Account Ownership and Relationship Management - Act as the single accountable owner for the Amazon account in the North America market. - Own all interactions with Amazon, including operational, commercial, and strategic discussions. - Lead Amazon performance reviews, escalations, and issue resolution. - Represent the business confidently and commercially in all Amazon-facing engagements. - Evaluate and drive participation in Amazon programmes where they deliver commercial value. 3. Account Health Ownership and Risk Management - Own and protect Amazon Account Health across the North America market. - Set standards and expectations for the Account Health/Operations function. - Proactively monitor policy compliance, performance metrics, and risk indicators. - Lead responses to account health warnings, investigations, or suspensions. - Ensure corrective actions are implemented, documented, and sustained. - Prevent avoidable account health incidents through proactive control and escalation. 4. Demand Planning Leadership - Lead demand planning decisions for the North America market. - Direct the Demand Planner on forecasts, demand signals, and replenishment priorities. - Define stock allocation requirements across marketplaces. - Own sell-through targets and exit strategies for slow-moving or underperforming stock. - Actively manage risks relating to stock shortages, excess inventory, and aged stock exposure. - Take accountability for the commercial consequences of demand planning decisions. 5. Trading, Pricing, and Promotions - Own Amazon trading strategy and execution in the North America market. - Direct Category Managers on range strategy and SKU-level performance management. - Set and execute pricing strategies aligned to margin targets and competitive positioning. - Approve and control promotions, deals, and discounting activity. - Review SKU-level performance and take decisive action on underperforming products. - Balance growth opportunities with margin protection and stock risk. 6. PPC and Traffic Control - Own PPC direction, execution, and outcomes. - Set targets and priorities for PPC Executives. - Ensure PPC spend is ROI-driven, stock-aware, and margin-led. - Monitor and optimise TACoS, ACOS, conversion rates, and organic vs paid mix. - Pause, scale, or redirect spend based on performance and inventory position. - Hold PPC execution accountable to commercial outcomes. 7. Catalogue, Content, and Listing Standards - Set standards for listing quality, content accuracy, and brand presentation. - Direct the Copywriter and Listings Uploaders on priorities and execution. - Ensure catalogue structure supports discoverability, conversion, and compliance. - Oversee new product launches and listing readiness. 8. Cross-Functional Leadership and Execution - Direct execution across PPC, Supply Chain, Compliance, Finance, and Operations. - Set clear priorities, actions, and deadlines for Amazon initiatives. - Escalate risks early and drive resolution across teams. - Ensure accountability and follow-through on agreed actions. 9. Performance Reporting and Insight - Own performance reporting cadence. - Deliver weekly trading updates and monthly performance reviews. - Analyse performance across revenue, margin, PPC, and stock health. - Direct the Commercial Analyst on insight generation and analysis. - Provide clear, actionable insights to senior stakeholders. - Translate insight into decisions and actions with clear ownership. 10. Compliance and Operational Readiness - Ensure products are compliant, correctly labelled, and sellable upon arrival. - Work with Compliance and Supply Chain to prevent blocked inventory or listing suspensions. - Maintain operational readiness for peak and seasonal trading. Measures of Success - Amazon P&L delivered in line with plan. - Strong leadership and performance of the Amazon team. - Stable and proactive account health management. - Accurate, trading-led demand decisions. - Controlled stock risk and storage exposure. - Profitable PPC performance. - Clear ownership demonstrated in both success and failure. Required Skills & Experience - Proven Amazon Expertise: Deep understanding of Amazon marketplace operations, trading, PPC, and account health management. - Commercial Acumen: Experience owning P&L, managing budgets, driving margin, and making data-driven trading decisions. - Analytical Skills: Ability to interpret complex datasets, analyse performance metrics, and translate insights into actionable business decisions. - Leadership & People Management: Track record of leading cross-functional teams, influencing stakeholders, and driving execution in a fast-paced environment. - Relationship Management: Strong capability in managing commercial relationships with Amazon and third-party partners. - Demand Planning Knowledge: Experience in forecasting, stock allocation, and inventory risk management. - Operational Excellence: Understanding of compliance, operational readiness, and catalogue/content standards. - Strategic Thinking: Ability to balance short-term trading decisions with long-term business objectives. - Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly to senior stakeholders. - Problem-Solving & Resilience: Proven ability to manage high-pressure situations, resolve escalations, and maintain account health proactively. Benefits: Casual dress; On-site parking; Employee Assistance Programme; Bright Exchange; Regular social events including summer & end of year parties.; Spontaneous employee well-being treats; An Amazon Birthday voucher; Vouchers at Christmas to shop with F&F; Staff Purchases; NEST Pension; Private medical insurance with Vitality health with various benefits including discounts on a gym membership. Please note: We do not accept unsolicited or speculative CVs from recruitment agencies. Any such submissions will not give rise to a fee or commission if the candidate is subsequently hired via direct application or an instructed recruitment partner