Marketing Manager - Publications

Marketing Manager - Publications | London - On-site | B2B Media Business | Salary up to £55k + Benefits A fast-scaling international media and events business is expanding its global portfolio and is now searching for a Marketing Manager - Publications, to elevate the performance and visibility of its market-leading shows. This company delivers standout exhibitions and high-impact B2B content across multiple regions and culturally, offers support and fun along the way. This opportunity offers the chance for a Marketing Manager - Publications, to take full ownership of strategy and execution, shapingUK and worldwide campaigns across the various publications. As the Marketing Manager - Publications, this person will: Develop and deliver integrated campaigns designed to drive visitor growth, delegate advertiser and sponsors across multiple publications and events Own campaign strategy: audience segmentation, positioning, channel mix, messaging and timelines Manage performance: registrations, CPA, conversions, email and web metrics, ROI Oversee content and digital marketing - Coach and mentor the marketing team, partnering closely with sales, content, editorial and operations Grow our brands and databases in the UK and internationally, building strong partnerships with associations and key sponsorsWhat we're looking for: 5+ years' experience in B2B Publications/Conference marketing experience with clear ownership of campaigns A track record of multi-channel campaign success across email, web, paid media and partnerships Strong copywriting and messaging skills, plus confidence using CRM systems, email platforms, analytics tools and CMS environments Commercial awareness and ease working with sales teams and senior internal stakeholders Experience guiding, coaching or managing junior marketersApply today to be considered for the position of Marketing Manager! BH35309