Business Development and Marketing Manager

Business Development and Marketing Manager Salary: £40,000–£50,000 base + 25% bonus Location: London (1 day a month in the Office + client visits) The Company People trust people, not ads. Our client is a global powerhouse in social and influencer marketing, helping world-class enterprise brands turn authentic human voices into high-converting assets. By seamlessly integrating User-Generated Content (UGC) and social advocacy into the e-commerce journey, they do more than just run campaigns. They revolutionise how brands in sectors like FMCG, Electronics, and Beauty build community and trust. 🎯 The Role This is a sophisticated role for a strategic thinker. As the Business Development and Marketing Manager, you will sit at the intersection of sales enablement and brand strategy. You will act as a consultant to senior stakeholders at some of the world’s most recognised brands, educating them on how to transform their media mix through authenticity. Key Responsibilities: * Build and nurture a high-value pipeline within the FMCG, Electronics, and Beauty sectors. * Lead high-level discovery and presentations that demonstrate the ROI of UGC and social advocacy. * Negotiate commercial terms and close deals that align deeply with client KPIs. * Lead outreach campaigns across email, social selling, and networking channels. * Develop marketing collateral, case studies, and thought leadership content to support sales. * Deliver presentations and proposals that demonstrate UGC’s impact on engagement and conversion. * Position influencer and UGC solutions within clients’ marketing strategies. * Collaborate with internal teams to optimise messaging and share market insights. * Identify cross-sell and upsell opportunities within existing accounts. * Use CRM and data-driven insights to improve outreach and conversion. * Stay ahead of social media trends and educate clients on best practices. 🛠️ Skills & Experience Required We are looking for a hybrid thinker: someone who understands the strategy behind a marketing campaign and has the commercial drive to close deals. You likely have experience working within a major FMCG/Electronics brand or selling to them. You will have/be: * 4+ years in a consultative B2B sales or senior marketing role. * Deep knowledge of the FMCG, Retail, or Electronics landscape. * Strong commercial background with in-depth knowledge of CRM, sales enablement, and outreach. * Proven track record in consultative sales and client relationship management. * Proactive, ambitious, and confident in opening doors, building relationships, and driving revenue. * Excellent communication skills with the ability to present complex solutions clearly and persuasively. * A strong understanding of the Social Media and UGC landscape would be a plus. * A significant benefit is a curiosity for and ability to leverage AI/LLMs to build workflow automations effectively, enhancing both internal processes and client touchpoints. What’s on Offer * £40,000–£50,000 base + 25% bonus. * Flexible remote working with monthly London office visits. * Pension plan and 25 days holiday. * Work with global brands and cutting-edge marketing solutions. * Entrepreneurial culture with high autonomy