Social Media Campaign Manager

Role: Social Media Campaign Manager Location: Flexible / Hybrid Type: Full-time / Contract About the Brand We are a new, independent fragrance startup with a clear and ambitious vision: to build a product-led brand at the intersection of modern luxury, minimalist culture, and functional design. Our fragrances are meticulously crafted essentials — designed to elevate daily rituals through thoughtful composition, sensory depth, and timeless design. We exist to build a community around modern ritual products that feel personal, experimental, and enduring. As a startup, we move intentionally but with strong momentum and ambition to scale quickly. This is a rare opportunity to join early and grow alongside the brand as we build foundations, culture, and global presence from the ground up. The Role We are looking for a Social Media Campaign Manager to help define and drive our social growth during a critical early stage. This role is ideal for someone who wants to grow with a brand, take real ownership, and play a meaningful part in shaping how we show up culturally and commercially. You will lead social media campaigns across Instagram and TikTok, with a strong focus on TikTok Shop, balancing elevated brand storytelling with performance-driven content. Key Responsibilities Campaign Strategy & Execution * Plan and execute launch, seasonal, and always-on social campaigns across Instagram and TikTok. * Develop platform-specific strategies, including Instagram Reels, Stories, and TikTok Shop–led campaigns. * Own campaign calendars, timelines, and delivery in a fast-moving startup environment. Content Direction & Storytelling * Translate fragrance narratives, moods, and rituals into compelling short-form content. * Build campaign frameworks that balance cinematic brand storytelling with high-performing social formats. * Collaborate with creators, UGC partners, photographers, and videographers. TikTok Shop & Social Commerce * Lead content strategy for TikTok Shop, integrating product education, creator content, and campaign pushes. * Understand how to drive conversion through social without compromising brand integrity. * Apply learnings from TikTok Shop to broader Instagram and TikTok content strategy. Cultural Awareness & Trend Intelligence * Stay deeply connected to culture across fashion, wellness, fitness, food, and travel. * Identify trends that translate naturally across Instagram and TikTok, knowing when to lean in and when to hold back. * Ensure our social presence feels intentional, modern, and culturally relevant. Performance & Optimization * Track and analyse performance across Instagram and TikTok (reach, engagement, saves, conversions). * Use insights to evolve campaigns quickly while maintaining a consistent brand tone. Growth Pathway This role is designed with clear progression for someone who wants to grow alongside the brand: Stage 1: Social Media Campaign Manager (Now) * Own campaign execution across Instagram and TikTok * Lead TikTok Shop content and testing * Shape early social strategy and brand voice Stage 2: Senior Social / Social Lead * Take full ownership of social strategy across platforms * Lead creator partnerships and campaign ideation * Mentor freelancers or junior hires as the team grows Stage 3: Head of Social / Brand & Community * Define long-term social and community vision * Oversee all social, creator, and community touchpoints * Play a key role in broader brand and launch strategy Progression will be based on impact, ownership, and growth of the brand, not time served. Who You Are * 3+ years experience managing social media campaigns, ideally within beauty, fragrance, fashion, wellness, or lifestyle. * Comfortable owning both Instagram and TikTok strategy in a startup environment. * Excited by building something from the ground up and growing with a brand. * Confident balancing brand-led storytelling and performance-driven social commerce. * Highly organised, proactive, and culturally fluent. Why This Role This is an opportunity to join early, shape a brand’s social identity across Instagram and TikTok, and grow into a senior leadership role as the business scales. You’ll have real ownership, creative influence, and the space to evolve alongside the brand