Campaign & Communications Manager

Campaign & Communications Manager Daventry – 1 x day working from home £40,000 About the Role: This role is focused on driving consideration and conversion through targeted, market-specific campaigns and communications. The Campaign & Communications Manager will lead the delivery of product-focused marketing activity across CRM, websites, social media, and paid channels, with a strong emphasis on performance, audience segmentation, and sales enablement. The ideal candidate will be commercially minded, data-driven, and skilled at building relationships across teams to deliver high-impact, measurable campaigns The purpose of the role is to plan, execute, and optimise product and market-specific campaigns that support lead generation, nurture customer relationships, and enable sales teams. Key Accountabilities: * Develop and deliver targeted product and market-specific campaigns across CRM, websites, social media, and paid channels. * Own campaign performance reporting, including lead generation, conversion tracking, and ROI analysis. * Create and manage product collateral and sales enablement materials to support commercial teams. * Optimise CRM communications through segmentation, automation, and performance analysis. * Work closely with sales, product, and digital teams to align campaign activity with business goals. * Support website content and landing page development to improve campaign effectiveness and user experience. * Manage paid media campaigns, particularly LinkedIn, including targeting, creative development, and reporting. * Deliver market-specific communications that reflect audience needs and commercial priorities. * Use data and insights to continuously improve campaign strategy and execution. Qualifications: * Minimum 5 years’ experience in campaign management, digital marketing, or CRM communications. * Degree or equivalent qualification in Marketing, Communications, PR, Events Management or a related field. Experience: Proven track record of delivering lead-generating campaigns and reporting on performance. Experience working with CRM platforms, paid media tools, and website CMS. Familiarity with sales enablement and product marketing in a B2B or B2C environment. Skills and Abilities: * Strong campaign planning and execution skills across digital and CRM channels. * Analytical mindset with experience in performance tracking and reporting. * Excellent communication and stakeholder management skills. * Commercially focused with a deep understanding of audience segmentation and funnel strategy. * Collaborative and confident working cross-functionally with sales, product, and content teams. * Proficient in marketing tools including CRM, CMS, social media platforms, and analytics dashboards