Area Sales Manager

Position: Business Development & Area Sales Manager Location: UK Various Locations Salary: £NEG + Commission + Car The Company: A leading provider of innovative and sustainable packaging solutions tailored for the bakery, food-to-go, and food processing sectors. As part of their continued expansion, they are now looking for a dynamic and results-driven Business Development & Area Sales Manager to grow their market presence in a defined territory. Key Responsibilities: * As a Business Development & Area Sales Manager, you will drive regional sales growth, build strong customer relationships, and identify new business opportunities * Develop and implement a strategic sales plan to increase revenue and expand market share * Identify and engage key customers, including bakeries, cafes, patisseries, food processors, and food-to-go businesses * Build and maintain strong partnerships with decision-makers, providing tailored packaging solutions that meet their needs * Conduct regular sales visits, presentations, and product demonstrations to highlight the benefits of their packaging solutions * Collaborate with marketing, product development, and customer service teams to align strategies and enhance customer satisfaction * Monitor industry trends, competitor activities, and market developments, providing valuable insights to the management team * Ability to plan, communicate effectively, and close deals will be essential in exceeding sales targets * Use CRM software through each stage of the sales process from new idea/prospect, through to conversion and general day-to-day account management * Prepare detailed sales forecasts, reports, and performance analytics using Power BI and relevant tools * Represent the company at trade shows, industry events, and networking functions to increase brand visibility and generate leads The Benefits: * Competitive salary with commission-based incentives * Opportunities for professional growth and career progression within a thriving industry * Supportive and team-oriented work culture * Play a key role in shaping the future of packaging solutions in the bakery industry Qualifications & Skills: * Preferred: Bachelor's degree in Business Administration, Marketing, or a related field * Preferred: Track record of successful sales experience, ideally within the packaging or related industry * Preferred: In-depth knowledge of the bakery sector, including its trends, challenges, and customer preferences * Essential: Exceptional communication and negotiation skills, with the ability to influence stakeholders at all levels * Essential: Self-motivated and goal-oriented, with a proactive approach to business development * Essential: Ability to work independently while contributing to a collaborative team environment in a fast-paced setting * Essential: Proficiency in Microsoft Office suite and CRM software * Essential: Valid driver’s license and willingness to travel