CRM Marketing Specialist

We’re looking for a creative and data-driven CRM Marketing Specialist to join our Digital Experience team. This role plays a key part in enhancing customer engagement and driving commercial outcomes through targeted, automated marketing campaigns. You’ll use CRM data to deliver timely, personalised communications that convert prospects, retain existing customers, and support cross-sell opportunities. Working closely with marketing, communications, and commercial teams, you’ll help ensure campaigns are insight-led, compliant, and optimised for impact across all channels. What you’ll be doing * Prepare, deliver, and evaluate email campaigns using CRM and marketing automation tools. * Manage customer lists, segments, and personalisation strategies to ensure relevance and accuracy. * Support the implementation of automation tools and communication platforms to improve efficiency. * Track campaign performance and analyse results to identify trends and opportunities. * Collaborate with marketing, communications, and commercial teams to align messages and timing. * Ensure campaigns meet GDPR and accessibility standards across all devices and clients. * Provide expert guidance on CRM and email best practice, supporting continuous improvement. What we’re looking for * Experience in CRM or digital marketing, ideally within a commercial or membership-based environment. * Proficient with email marketing platforms and CRM systems, with an understanding of HTML and CSS. * Strong analytical skills with the ability to interpret data and improve campaign performance. * Excellent written communication and attention to detail. * Organised and adaptable, able to manage multiple campaigns and priorities effectively. * Collaborative and proactive, with a creative approach to problem-solving. * Knowledge of GDPR, deliverability, and email marketing best practices. * Experience with Dotdigital, Klaviyo, or Salesforce would be an advantage Our benefits include, but not limited... * 25 days’ holiday a year (plus bank and public holidays) * Employee assistance programme * Employee discount platform * Flexible and hybrid working (depending on the role) * Learning opportunities * Life assurance * Loyalty awards * Workplace pension scheme using salary exchange, helping you make the most of your take-home pay * Private medical insurance * Sickness pay - Depending on your length of service, you could be eligible for our enhanced sick pay which is above the Statutory Sick Pay (SSP) amount. About us Certsure provides industry-leading certification schemes and support to the building services sector. These services are delivered through the NICEIC brand. For almost 70 years, NICEIC has been the UK’s largest certification body for electrical businesses with over 40,000 currently certified with us. As the industry leader, we drive the highest standards of competence and safety. We assess, certify and train electricians, plumbers, renewable energy installers, and gas and heating engineers. To become certified, businesses must demonstrate their compliance with technical standards and industry best-practice through rigorous assessments and continuing professional development. Trade professionals look to us for certification and technical leadership, and value the credibility our name gives theirs. We provide ongoing advice and support and list their businesses on our online ‘Find a trusted NICEIC tradesperson’ tool. We help build public trust in trade professionals – and we never compromise on that trust. We work alongside government and industry to shape policy and drive standards. Many UK businesses, government organisations, local authorities and landlords will only work with NICEIC-certified businesses. PLEASE NOTE: As an employer, Certsure does not provide sponsorship as a licenced UK employer. Due to high application volumes, we may close this vacancy earlier than advertised. Please submit your application as soon as possible