PPC / Paid Media Manager

We are looking for a PPC / Paid Media Manager to work for a Legal claims client based in Rawtenstall Location: Hybrid (Remote with occasional in-person meetings in Rawtenstall, Lancs) Reports to: Marketing Director We’re now looking for an experienced, strategic and hands-on PPC / Paid Media Manager to take full ownership of our paid advertising channels and play a key role in driving lead generation for our nationwide veteran-focused initiatives. About the Role This is a rare opportunity to lead and grow the paid media function in a values-led organisation. As our first in-house PPC specialist, you’ll be central to shaping our acquisition strategy across Google, Bing, Meta, and other relevant platforms. You’ll work directly with internal teams — including legal partners, developers, and client care — to align advertising performance with campaign goals and frontline needs. This is a role for someone both data-driven and people-savvy, who understands how to connect technical strategy with real-world impact. Key Responsibilities • Plan, execute, and optimise paid media campaigns (PPC and paid social) across platforms including Google Ads, Bing, Meta (Facebook/Instagram), and others as appropriate. • Manage budgets and ensure campaigns are cost-effective, high-performing, and consistently reducing cost per lead (CPL). • Create, test, and refine ad copy, creatives, and landing page journeys. • Collaborate with web developers and client service teams to ensure seamless UX and high conversion rates. • Implement conversion tracking and configure event-based goals via GA4 and Meta Events Manager. • Regularly monitor and analyse performance data (via GA4, Meta Insights, SEMrush, Hotjar etc.), providing actionable recommendations. • Conduct keyword research and competitor analysis to identify gaps and opportunities. • Produce clear, insightful monthly reports and communicate outcomes to stakeholders in a non-technical way. • Identify and test new channels or tactics (e.g., TikTok, LinkedIn, programmatic) to stay ahead of the market. • Take a lead role in setting up scalable processes and systems for PPC campaign delivery, testing, and optimisation. • Support the planning and launch of new internal brands or campaigns as VFV expands its reach and offerings. What We’re Looking For • Proven experience managing PPC campaigns (minimum 3 years) with strong Google Ads and Meta PPC knowledge. • Google Ads certified (or willing to certify immediately). • Strong grasp of conversion tracking (GA4, Facebook Pixel, server-side tracking, etc.). • Experience working with campaign analytics and behavioural tools (GA4, SEMrush, Hotjar, etc.). • Ability to interpret data and translate performance insights into action. • Skilled in A/B testing and landing page optimisation. • Excellent ad copywriting and visual briefing skills. • Understanding of compliance challenges in regulated environments (legal/health sectors desirable). • Comfortable working autonomously, managing priorities, and owning results. • Collaborative mindset — ready to work with veterans, client-facing teams, and external agencies. • A proactive and positive attitude, with a desire to make a real difference. Desirable but Not Essential • Experience with TikTok Ads, LinkedIn Ads, or programmatic platforms. • Understanding of accessibility and UX best practices for lead generation sites. • Prior experience in the legal claims, healthcare, or veteran support sectors. What We Offer • A purpose-driven role where your work directly helps veterans who served in the UK military worldwide to access the support they deserve. • Flexible, remote-first working with a supportive team culture. • Opportunities for progression into a Head of Performance or Digital Marketing Lead role as the team expands. • 29 days holiday including bank holidays (+1 day per year of service). • Company pension scheme. • Opportunity to shape the paid media function from the ground up. • Early Friday finishes and flexible hours focused on outcomes, not clock-watching. If you're a talented PPC specialist looking for meaningful work and the chance to build something from the ground up, we want to hear from you. Apply now and help us make a real difference for those who served. Availability