Head of Digital

Skingredients an award-winning, results-driven skincare range, and The Skin Nerd, Ireland's leading skin consultancy platform is looking for a high-performing Head of Digital to own and accelerate digital growth across their entire ecosystem.

This is a pivotal leadership role for a commercially minded digital expert who can blend strategic vision with hands-on execution. You'll take full ownership of their digital channels to drive online revenue, improve customer retention, and maximise lifetime value.

What You'll Lead:

• Strategic development of landing pages, product bundles, and conversion-focused promotions.
• Optimisation of lifecycle marketing via Klaviyo email & SMS - including welcome flows, abandoned cart, replenishment nudges, and post-purchase education.
• Ownership of TikTok Shop: from product listings to creator partnerships and platform-native campaigns.
• Development of a performance-led affiliate program using platforms like LTK, RewardStyle, and Amazon Affiliates.
• Expansion and retention of their subscription offering, aligned to skincare regimens and customer behaviour.
• Delivery of loyalty initiatives that increase repeat purchases and deepen brand engagement.
• Reporting on all key digital KPIs,with a focus on data-driven, revenue-generating decisions.
• Cross-functional collaboration with Brand, Creative, and Content teams to align digital activities with campaign narratives and product launches.

Who You Are:

• 6+ years' experience in B2C digital marketing and eCommerce - ideally within skincare, beauty, wellness, or lifestyle sectors.
• Proven success in driving DTC growth through end-to-end digital strategy and execution.
• Skilled in leading digital transformation initiatives, platform builds, data integration, performance marketing, and customer journey optimisation.
• Hands-on expertise with Shopify, GA4, Klaviyo, Meta Ads Manager, and affiliate platforms.
• Data-led decision maker with deep commercial acumen, confident managing budgets, reporting performance, and forecasting growth.
• Experienced team leader and mentor who thrives in agile, entrepreneurial environments.

To apply send your CV to through our website

For more information on this role call

Location: Dublin City - Hybrid

Salary: Competitive

Job Ref: 9464EK