Sales Manager

Sales Manager – UK (Heavy Equipment Sector) Location: Within 1 hour of Doncaster Salary: Competitive (flexible for the right candidate) + Performance-Based Bonus Benefits: Company car, laptop, phone, 25 days holiday plus bank holidays, flexible working, and top-tier training & resources Elite Consultancy are proud to be working exclusively on behalf of a market-leading global auctioneer in the heavy equipment and construction machinery space. With continued year-on-year growth and a dominant market presence, this is an exciting opportunity for an experienced Sales Manager to lead a high-performing team and take ownership of revenue generation across the UK. The Role This is a leadership role for a commercially astute and motivated individual who thrives in a fast-paced, target-driven environment. You’ll be responsible for managing and developing a UK-wide team of Territory Managers, driving sales performance, and executing strategic growth initiatives across the business. Key Responsibilities Lead and motivate the UK sales team to exceed sales and revenue targets Implement structured training and coaching programs to enhance team performance Track KPIs, conduct daily activity reviews, and hold team members accountable Collaborate with valuations and marketing teams to drive inventory acquisition and buyer engagement Manage high-value negotiations and key client relationships Deliver accurate sales reports, forecasts, and performance analysis to senior leadership Support auction preparation, including stock decisions and pricing strategy Ensure consistent CRM usage and sales pipeline visibility across the team Drive new business development, customer retention, and territory growth strategiesWhat We’re Looking For Minimum 3 years’ experience managing a successful sales team Strong background in heavy equipment, construction machinery, commercial vehicles, or related sectors Proven ability to set targets, develop talent, and deliver strong sales results Excellent relationship-building, negotiation, and communication skills A "hunter" mindset with the resilience and drive to seek out and win new business High level of self-motivation, organisation, and commercial acumen Confident using CRM systems and sales reporting tools Must be based within 1 hour of Goole and willing to travel as requiredWhy Apply? This is a high-impact role with genuine long-term career progression in a business that rewards ambition, innovation, and performance. If you’re a driven sales leader with deep sector knowledge and a passion for leading teams, we want to hear from you. Apply now through Elite Consultancy to arrange a confidential conversation