Marketing Officer

Marketing Officer CWRT Coventry (4-day week, Hybrid, Flexible hours) Permanent - 34 hours per week GBP26,500 - GBP28,662 depending on experience

Company Introduction

The Coventry and Warwickshire Reinvestment Trust (CWRT) is an FCA-accredited, specialist finance and business support provider committed to supporting businesses and individuals primarily based in Coventry and Warwickshire.

We are trusted experts and an ethical lender that offers a personal touch through our dedicated loan and business support packages that are specifically designed to support pre-starts and SMEs to start up, become sustainable, and grow.

Job Description

The Marketing Officer is responsible for executing day-to-day marketing activities and managing all incoming enquiries. This includes the planning, delivery, and evaluation of campaigns across digital and offline channels, tracking of marketing performance, and supporting stakeholder engagement activities.

The Marketing Officer will support the development of CWRT s annual Social Impact Report, working closely with internal teams to gather impact data, produce case studies, and present outcomes in a clear, accessible format for stakeholders, partners, and the public.

The Marketing Officer will also own the end-to-end enquiry handling process ensuring that all client and partner interactions are logged, responded to, chased, and updated in a timely and professional manner.

This role acts as a key point of coordination between the Sales & Marketing Manager and the Lending team, ensuring marketing efforts translate into meaningful engagement and measurable results.

Main Duties

Marketing & Content Execution

Deliver multichannel campaigns (email, social, website).

Create and schedule brand-aligned content.

Update website and optimise digital assets for SEO and engagement.

Manage social media across LinkedIn, Facebook, Instagram, X.

Enquiry Management & CRM Support

First contact for enquiries via web, phone, email, referrals.

Log and categorise enquiries in CRM within 48 hours.

Follow up on incomplete or outstanding enquiries.

Provide enquiry reports and highlight trends/issues.

Reporting & Market Insight

Assist with monthly campaign and engagement reports.

Track social and email marketing metrics.

Support collection of case studies and testimonials.

Conduct ad hoc market research.

Stakeholder & Event Support

Help deliver stakeholder events and external outreach.

Coordinate presence at exhibitions, meetings, community events.

Maintain CRM database of partners and clients.

Impact Reporting & Communications

Coordinate annual Social Impact Report production.

Collect data on lending, business outcomes, demographics.

Write customer case studies and success stories.

Support report design and distribution (digital/print).

Ensure alignment with brand, funder expectations, and strategic themes.

What are we looking for?

• Bring Your Marketing Know-How: Use your experience in marketing, advertising, branding, or PR to make a real impact.
• Lead Exciting Campaigns: Deliver creative and effective marketing campaigns that capture attention and drive results.
• Show Off Your Writing Skills: Write professional, engaging content that connects with a range of audiences.
• Be the Face of Our Brand: Confidently represent CWRT across platforms including at live events and in face-to-face settings.
• Think Ahead and Solve Problems: Help shape our future by developing smart strategies, tackling challenges, and delivering innovative solutions.
• Creative, Driven, and Detail-Focused: We're looking for someone who brings fresh ideas, works at pace, and has a sharp eye for detail. You'll thrive under pressure, manage competing priorities, and take pride in delivering high-quality work with integrity.
• Confident, Adaptable, and Collaborative: You will be a forward-thinking self-starter who s comfortable working independently or as part of a team.

Interview Process

• Pre-screen telephone call with Joe Woodall at Seymour John
• 1st stage competency-based interview with Joe Woodall at Seymour John
• Application closing date Wednesday 16th July 2025
• Initial phone call/teams pre interview with Head of Operations on Monday 21st July 2025
• Onsite interview with Chief Executive and Head of Operations on Thursday 24th July 2025

By responding, we will register you as a candidate with Seymour John Limited. To understand how we will use your personal data, please read the Privacy Policy on our website

Seymour John has been exclusively retained to manage the recruitment process on behalf of CWRT. As such, please direct all correspondence regarding this role to Joe Woodall. Any third-party submissions or applications will be directed to Seymour John.