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UK Sales Manager - Automotive Aftermarket


About Us

BGA (BG Automotive) is a leading UK supplier of engine and steering components, backed by over 95 years of OEM heritage and part of the globally respected 4BG Group. With over 95% of our range in stock and contained in our 100,000m2 distribution center, we offer same-day dispatch anywhere around the globe and offer a full package, pallet and container service depending on our customers needs.

As a business, we pride ourselves on providing superior products combined with a quality service both in the UK and abroad. Our approach is highly focused on customer satisfaction, ensuring our relationships continue to blossom in the ever-growing international automotive aftermarket.

The Role

We are seeking an experienced and driven UK Sales Manager to lead and develop our domestic sales operations. This is a key leadership role focused on driving revenue growth through strategic sales planning and effective team management. You ll be responsible not only for direct customer relationships, but also for leading a national team of field-based Area Sales Managers to ensure consistent, high-level service and performance.

Key Responsibilities

  • Develop and execute a UK sales strategy to grow market share and meet revenue targets.
  • Manage, mentor, and support a team of field-based Area Sales Managers, setting clear KPIs and providing ongoing development and performance feedback.
  • Build and maintain strong relationships with key distributors, buying groups, and customers in the UK automotive aftermarket.
  • Identify and capitalise on new business opportunities across existing and new customer channels.
  • Analyse market trends and competitor activity to inform strategy.
  • Collaborate with internal departments including Marketing, Product, and Customer Service to ensure alignment and customer satisfaction.
  • Report on team performance and sales funnel progress to senior management.

Person Specification

  • Proven success in sales management, ideally within the automotive aftermarket sector.
  • Demonstrable experience managing a field sales team to meet and exceed targets.
  • Commercially astute with excellent negotiation and relationship-building skills.
  • Analytical and strategic thinker, comfortable with reporting and forecasting.
  • Able to travel across the UK as needed.

What We Offer

  • Competitive salary and bonus structure.
  • Company car allowance and travel expenses.
  • The opportunity to shape and grow a respected sales team in a leading UK business.

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