Paid Media Analyst

Paid Media Analyst Opportunity! Location: London (Hybrid) Are you passionate about deciphering digital data and uncovering insights that drive success? Do you thrive in a dynamic environment where innovation and collaboration reign supreme? If so, we have the perfect opportunity for you! My award-winning client is seeking a talented Paid Media Analyst to join their team in Central London (Hybrid). As a key member of the digital marketing team, you'll play a crucial role in optimizing paid media campaigns and maximizing ROI for a diverse range of clients. Key Responsibilities: Conduct in-depth analysis of paid media campaigns across various platforms (Google Ads, Facebook Ads, etc.) to identify trends, opportunities, and areas for improvement Develop and implement testing strategies to optimize campaign performance and drive continuous improvement Generate actionable insights and recommendations based on data analysis to inform strategic decision-making Collaborate closely with cross-functional teams to ensure alignment between paid media initiatives and broader marketing objectives Stay up-to-date on industry trends and best practices in paid media analytics to drive innovation and excellenceWhat We're Looking For: 2+ years of experience in paid media analysis, preferably within a digital marketing agency or similar environment Strong analytical skills and proficiency in data analysis tools such as Google Analytics and/or Excel Excellent communication skills and the ability to translate complex data into actionable insights A passion for digital marketing and a desire to stay ahead of industry trendsWhy Join? Competitive salary of up to £40,000 Hybrid work model offering flexibility and work-life balance Collaborative and supportive team environment Opportunities for professional growth and career advancement Exciting projects with top-tier clients across industriesIf you're ready to take your career in paid media analysis to the next level, we'd love to hear from you! Apply now with your CV for immediate consideration! Keywords: Digital Marketing, Digital Marketing Analyst, Marketing Analyst, Social Media, Paid Media, Paid Media Analyst, Paid Search, Paid Social, Campaigns, Amazon, Account Development, Strategy, Excel, Agency, Paid Media, Marketing In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy