Marketing Manager (B2B)
Salary: Up to 40,000 per annum
Location: Ferndown, Dorset (Hybrid working options available)
Hours: Monday - Friday
Are you a skilled B2B Marketing Manager, creating effective digital strategies and content that appeals to business leaders?
An exciting opportunity awaits for a skilled professional like yourself to take the marketing strategy to the next level for our client. If you possess a talent for strategic planning and marketing innovation, along with a proven history of driving impactful outcomes, this role could be just what you're looking for.
As a Marketing Manager, your role will be pivotal in orchestrating data-informed campaigns that drive marketing initiatives to a new level for our client. Utilising the expertise of the Marketing team and your astute understanding of marketing dynamics and best practices, you'll provide invaluable insights for strategic decision-making, ultimately amplifying brand engagement for the business.
Main Responsibilities:
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Driving comprehensive marketing campaigns, from raising the brand recognition to generating leads.
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Working closely with the broader business to produce high-calibre content such as case studies, presentations, and webinars.
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Fine-tuning the social media and events schedule to optimise demand generation.
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Pioneering the integration of cutting-edge digital marketing trends, best practices, and technologies.
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Nurturing and mentoring the existing marketing team to enhance their expertise and capabilities.
Skills/Experience required for the B2B Marketing Manager role:
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Robust problem-solving abilities and the expertise for adjusting strategies in response to evolving market dynamics.
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Demonstrated success in crafting and implementing marketing strategies that bolster lead generation and enhance brand visibility.
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Outstanding written and verbal communication skills, adept at conveying complex ideas with clarity and persuasion.
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Insight into creating sophisticated content tailored for a senior B2B audience.
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Proficiency in digital marketing, with a focus on LinkedIn, SEO, and email marketing.
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Experience in utilising digital tools and analytics to gauge and refine marketing performance.
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Capability to lead and motivate cross-functional teams.
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Practical familiarity with Adobe Creative Suite and Dynamics 365 Marketing would be advantageous.
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Keen attention to detail and a dedication to ongoing self-improvement.
In return for your hard work and commitment, our client offers fantastic benefits, including:
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Flexible and hybrid working options once established
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Investment in industry-led training
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Tailored development opportunities
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Generous holiday allowance
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Private medical insurance
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Financial health services
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Enhanced matched company pension scheme
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Mental health support from trained Mental Health First Aiders
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Annual summer and winter parties
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Sustainable travel schemes
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Significant annual sponsorship through a Community Fund
So, if you want to be part of an integral team within a successful and forward-thinking company, apply today!