Marketing Manager

Responsibilities: Demand Generation and Conversion * Generate demand for the their platform through targeted marketing strategies. * Nurture leads and facilitate the conversion of potential clients to active platform users. * Using your marketing expertise to generate demand for the platform and convert leads into active users. Strategic Planning: * Develop and execute strategic marketing plans with measurable outcomes, focusing on the letting and estate agent sector. * Utilise your experience to identify key marketing channels and tactics for maximum impact. * Implement strategies for lead generation, customer engagement, and conversion tracking. Event Planning and Participation: * Plan, manage, and participate in, in-person and virtual events tailored to landlords, letting and estate agents. * Leverage your network to enhance their presence in relevant industry events Digital Advertising and Brand Awareness: * Use your proven track record in digital marketing to plan and manage effective advertising campaigns, in particular PPC and social media. * Drive brand awareness through targeted campaigns within the property letting sector, through thought leadership articles and advertorials. * Be a representative of the brand, maintaining a professional and knowledgeable presence. Content Marketing and Social Media: * Develop and implement content marketing strategies tailored to property lettings professionals. * Utilise social media platforms to enhance brand visibility and engagement. Stakeholder Relationships: * Build and nurture relationships with key internal stakeholders, including product and customer success teams. * Collaborate with colleagues to ensure a cohesive and integrated approach to business development. Industry Knowledge and Thought Leadership: * Stay informed about compliance obligations in the lettings industry. * Speak with authority on solutions that ensure compliance and position the client as an industry leader. Become an Authority in Property Safety Certification: * Support them in establishing authority in property safety certification through strategic initiatives. Qualifications: * Proven track record in marketing within the landlord, letting and estate agent sector. * Extensive experience in developing and executing successful marketing plans. * Strong network and established contacts within the landlord, letting and estate agent sector. Familiarity of the UK property technology space and its role in compliance. * Proven experience in developing and executing marketing plans. * Expertise in planning and managing digital advertising campaigns (PPC and social) * Experience organising and participating in both in-person and virtual events. * Strong presentation skills and ability to create compelling content for various channels. * Familiarity with ROI measurement and reporting. * Ability to work towards and exceed sales targets and quotas