Content Strategist

Position Overview The role of Content Strategist is to create and implement creative and effective Content strategies for our clients, ensuring that their objectives are met. This role involves client and prospect liaison and assisting the Head of Content with the day-to-day management and mentoring of the Content Team. Structure Reporting to the Head of Content, you will also build strong relationships with: - * The Technical Team * The Paid Team * The Content and Social Media Team * The Senior Management Team * The Administration and Finance Team Role responsibilities include: - * Create and implement excellent content strategies for our clients and prospects * Effectively communicate and present content strategy to our clients and prospects * Be involved in regular client strategy review meetings and provide feedback to the Content team and Heads of Departments * Carry out content audits, competitor research, identifying opportunities for clients to excel * Carry out content gap and keyword gap analysis * Proofread and edit content accurately, offering constructive feedback to peers and to clients * Create target audience personas to help inform and guide content strategy and to support broader campaign and client activities * Monitor and analyse client campaign progress and feed back to the Head of Content along with recommendations * Assist with the preparation of monthly and ad-hoc client reports, ensuring that they are timely and accurate * Maintain and develop excellent professional relationships with our clients to aid in achieving their objectives and client retention * Assist the Head of Content to manage, mentor and motivate the Content team * Carry out internal content training for the Zelst team as required to ensure that the Content team and other colleagues have the necessary skills and knowledge to carry out their roles to the highest standards * Be involved in the on-boarding of new clients * Assist with the preparation of client presentations and pitches and participate as necessary * Assist with carrying out competitor analysis and identify areas of interest or concern for Zelst, including offering solutions and new ideas to keep us fresh and competitive in the Search Marketing Sector * Proactively contribute to the wider team with ideation and innovative strategies * Work closely across teams and with key stakeholders to ensure content strategies align with our client’s wider marketing campaigns * Ensure accurate completion of time sheets * Any other duty that may be required in line with the business needs Key skills, experience and attributes * Minimum of 3+ years’ experience in a content role * Excellent copywriting, proofreading and editing skills * High level of knowledge of SEO best practices * Strong understanding of UX design principles and how this affects content strategy development * Competent knowledge and familiarity with main social media channels and platforms, including LinkedIn, Facebook, Instagram, Pinterest, X, TikTok and YouTube Place of work: The role of Content Strategist is an office-based role, with the possibility of also working from home. Salary: £35k to £40k per annum, depending on experience and skill set. Holiday Allowance 25 days plus bank holidays, increasing to 30 days plus bank holidays with length of service