Head of Digital

Head of Digital £60000-£75000 Pension Health cash plan Life assurance Employee Assistance Programme (EAP) + additional benefits As the Head of Digital, you will be responsible for onsite development, online merchandising, marketing, and optimisation of sales and revenue opportunities to meet the digital objectives and work with stakeholders to implement the e-commerce marketing roadmap. Reporting to the Managing Director, you will develop e-commerce marketing, merchandising, and creative strategies and tactics to promote and sell the companies’ products and services through a range of digital spaces. You will play a key role in identifying, developing, and implementing awareness and acquisition strategies to directly impact the critical business metrics and support competitive positioning and tactics to drive online market share growth Main responsibilities: * Execute and manage marketing strategies that maximise promotional campaigns to drive sales, including PPC Advertising, search engine optimisation, online advertising, social media, and internal site campaigns. * Collaborate with business functions across the company, to create and deploy highly effective digital marketing programmes, including promotions, email campaigns, social media, co-marketing opportunities, online advertising, and SEM. * You will optimise the site's trading through effective merchandising and customer experience. * Drive marketing tactics and strategy through actionable data analysis. * Work with the development team to continually test, analyse, and optimise targeting, content, landing pages, and more to increase open rates, click-through rates, and other key marketing metrics. * Contribute to the planning and budget processes and manage the affiliate, PPC, SEO budget, continually striving to reduce costs and maximise ROI. * Develop customer insights and identify key performance indicators, such as LTV and CPA, CAC, AOV, across multiple acquisition channels. * Monitor site sales metrics and provide ad hoc reporting to management. * Report on digital marketing performance using the in content ternal data warehouse, third-party analytics software, and any other available (internal/external) data. Report on all traffic channels on a weekly basis, including email, social, display, and performance marketing. * Support key seasonal campaigns, brand launches, and growth initiatives. Monitor campaign performance and recommend strategies for expansion/optimisation across all channels. * Analyse ROI of online and offline marketing channels * Support the Conversion Optimisation (CRO) in analysing results of A/B and Multivariate testing. * Identify and develop opportunities for sales growth, including range development, bestsellers, and category performance with the trade product manager. * Manage the website's content and merchandising, keeping it relevant and refreshed on a regular basis, ensuring an accurate representation of the brand and its products to offer the best possible sales opportunities. To be successful in this role, you must have : * 5+ years' experience in e-commerce, of which at least 4 years should be in digital marketing and/or lifecycle marketing space For further information, please call Arlene Gray (phone number removed)