Marketing Manager Germany

Salary: competitive
Holidays: 33 days including Bank Holidays
Hours: 39-hour week Monday - Friday

An exciting opportunity has opened to join our team as Market Manager for Germany, where you will play a pivotal role in shaping and delivering the marketing strategy for our fastest growing market in Europe. Reporting to the European Marketing Manager and working alongside a dedicated team of German sales professionals, you will be responsible for managing all in-market communication channels, events and driving overall market success. While the role is based at our Stoke-on-Trent head office, there will be opportunity to travel into market to support our Berlin showroom, a busy calendar of activity and to inform strategic decisions.

Duties of the Marketing Manager:

• Daily collaboration with European sales representatives to drive and support market activity to achieve ambitious growth targets.
• Develop and maintain strong relationships with distribution partners across Germany to create and execute marketing plans aligned with company goals.
• Conduct market research to build awareness of market conditions, identify trends, opportunities and monitor competitor activity.
• Generate and feed insight to contribute to the development of strategic marketing plans for Germany.
• Analyse and manipulate market data to indicate and assess opportunities for growth.
• Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
• Lead the marketing efforts for product launches in European markets.
• Share market feedback to steer new product development process. Ensure consistent messaging and brand representation across all communication channels.
• Collaborate with the product development team to understand product features and benefits for effective communication.
• Oversee the creation of marketing materials, including brochures, presentations and digital content tailored for the German audience.
• Monitor and analyse marketing campaign performance metrics, providing insights and recommendations for continuous improvement.
• Manipulate data and work with analytics tools to assess the impact of marketing efforts on sales and brand awareness.
• Monthly KPI reporting on sales and marketing performance to steer market activity and investment.

Candidate Requirements:

• Strong understanding of marketing principles and strategies.
• Excellent communication and interpersonal skills.
• Proficient in Microsoft Office - confident with data manipulation in Excel.
• Ability to work collaboratively in a cross-functional team environment.
• Proactive, self-motivated and results oriented professional with strong commercial acumen.
• Previous experience or internships in marketing is desirable.
• Fluent German language speaker is essential.

Benefits:

• Opportunity for progression
• Healthcare after 12 months
• Life Insurance
• Staff discount
• Life Insurance
• Free Parking
• Sick Pay
• Pension