Offline Campaign Manager

Offline Campaign Manager (Onsite)
Experience: Traditional B2B/Outbound Marketing
Type: Full-time Permanent Onsite

This Isn t Just Another Marketing Role
This role is for a growing global organisation. They re looking for someone who lives and breathes traditional offline marketing to lead the way.

Forget purely digital funnels, this is about reaching people in the real world. Think direct mail, print advertising, out-of-home (OOH), field marketing physical mailers, and tactical outbound campaigns that generate leads before prospects even hit the website.

Why This Role?
You ll have the opportunity to create smart, strategic campaigns that stand out physically, landing in hands, on desks, and on doorsteps, while supporting outbound sales efforts directly.

What You ll Own

Offline Campaign Strategy & Execution

• Design and execute offline-first campaigns that drive lead generation and brand visibility
• Create structured outbound frameworks using OOH, direct mail, and print channels
• Target cold prospects with innovative, tactile marketing approaches

Creative Messaging & Tactics

• Build bold concepts that break through noise
• Use a mix of physical mailers, brochures, inserts, print ads, local sponsorships, and field activity
• Think beyond email, what will actually get noticed?

Targeting & Segmentation

• Own segmentation strategy and uncover clusters that respond well to non-digital outreach
• Collaborate with data teams to ensure prospect feedback loops are built and insights are retained

Campaign Optimisation

• Measure success across all offline tactics, from redemption rates to pipeline movement
• Test, learn, and evolve your playbook to improve ROI

Cross-Functional Collaboration

• Work closely with sales to align campaigns to pipeline priorities
• Partner with digital, brand, and product teams to create integrated campaigns with offline at the core

We re Looking for Someone Who

• Has strong experience in traditional offline B2B marketing, direct mail, print, field marketing, etc.
• Knows how to design campaigns that support outbound sales and engage cold audiences
• Brings creative thinking and enjoys rolling up their sleeves
• Understands how to blend offline with digital when needed but offline is the priority
• Thrives in a fast-paced, scaling environment where they can own and shape their role

What s On Offer?

• A chance to own offline outbound in a business ready to invest
• Hands-on collaboration with a commercial and marketing team that values experimentation
• Competitive salary, bonus, and the opportunity to leave a lasting impact
• Fully onsite role to stay close to your collaborators and campaigns
• Real visibility with leadership and a clear runway to grow

Let s Talk
Whether you re actively looking or just intrigued, let s have a confidential chat.