Sales Manager

Sales Manager (Food Manufacturing / Retail) Location: Leicester Hours: Monday to Friday, office-based with regular UK travel Salary: Negotiable + strong earning potential + bonus Benefits: 28 days holiday (inclusive of bank holidays), pension, sponsorship available Sponsorship is available for this position. We are exclusively partnering with a well-established, family-run food manufacturer based in Leicester, supplying major UK retailers with a strong portfolio of branded and own-label products. The business is known for quality, innovation, and long-term customer partnerships across multiple UK retail and foodservice channels. Why this role? This is a genuine opportunity to take ownership—not just maintain accounts but grow them. You’ll be trusted to develop existing retail relationships, open new doors, and actively shape commercial growth within a business that values ideas, pace, and results. If you enjoy being out with customers, spotting opportunities, and turning conversations into commercial wins, this is a role where you’ll thrive. The Role * Own and grow relationships with major UK retail customers * Develop own-label and private label opportunities * Spend significant time on the road meeting buyers and building relationships * Identify new categories and growth opportunities within existing accounts * Win new business across the UK retail landscape * Work closely with NPD to bring new products to market successfully * Deliver a high level of service—responsive, flexible, and commercially focused * Influence key stakeholders and drive long-term partnerships What we’re looking for * Proven experience working with major UK food retailers (essential) * Background in food manufacturing or B2B food sales * A proactive, self-starting sales approach—you create opportunity, not wait for it * Strong relationship builder with the ability to influence buyers and decision-makers * Energetic, resilient, and comfortable in a fast-paced, target-driven environment * Confident communicator with a commercial mindset The Opportunity This is a chance to join a business where success is rewarded, relationships matter, and growth is very real. You’ll have the autonomy to build your own portfolio, the support of a strong NPD function, and the opportunity to earn strong bonus based on performance. If you want a role where you can genuinely make an impact and grow with the business, this is it