Customer Marketing Manager - On Trade (FMCG)

Customer Marketing Manager - On-Trade (FMCG) Location: Gloucestershire (Hybrid working, 2 days onsite) Salary: £36,000 plus 10% bonus About the Role We're supporting a leading FMCG business in their search for an On-Trade Customer Marketing Manager to join the team behind some of the most iconic brands. This is an exciting, hands-on role for someone with 2-3 years' shopper or customer marketing experience who's eager to make an impact in a fast-moving FMCG environment. You'll collaborate with brand, sales, and category teams to deliver customer-led activation plans that bring the brand to life across the On-Trade channel. You'll have responsibility for developing below-the-line campaigns, building shopper toolkits, and ensuring each activation delivers commercial impact, brand consistency, and measurable results. Key Responsibilities Develop and deliver On-Trade marketing activation plans across managed and route-to-market customers. Lead the creation of BTL toolkits, POS materials, and campaign assets. Manage agencies and coordinate 360° brand activations that drive visibility and rate of sale. Partner with sales teams and key accounts to embed customer-centric execution. Analyse performance data to optimise campaigns and report ROI. Manage budgets effectively to maximise return on spend. Represent the brand at events and activation showcases. What You'll Bring 2-3 years' experience in shopper, trade, or customer marketing within FMCG. Strong commercial acumen and stakeholder management skills. Excellent organisation, communication, and project management ability. Analytical mindset with confidence interpreting campaign data. A proactive, creative approach and passion for delivering standout activation. Why Apply? You'll join a high-energy, collaborative team where ideas are valued, and you'll have the freedom to make a real difference in shaping one of the UK's most exciting brands