Automotive General Manager

General Manager | Automotive Dealership | Swindon Salary: £80,000 basic | £100,000 OTE | Permanent, Full-Time A leading automotive dealer group is seeking an experienced Automotive General Manager to lead a high-performing dealership in Swindon. This senior role focuses on driving new and used car sales performance, supporting aftersales profitability, and delivering an exceptional customer experience. Role Overview The General Manager will: Lead and motivate the sales management and aftersales teams Maximise sales revenue, profitability, and departmental performance Ensure FCA, financial, and legislative compliance Maintain outstanding dealership standards across operations, stock management, and customer satisfaction Report directly to the Brand DirectorWhats on Offer Competitive £80,000 basic salary plus £100,000 OTE Company vehicle Monthly performance bonus scheme 30 days holiday including bank holidays, increasing with length of service Discounts on MOTs, servicing, parts, and vehicles Life assurance at no personal cost Retail and gym membership discounts Refer a friend scheme up to £1,000 Full training, development, and progression opportunitiesSkills and Experience Required Automotive General Manager or Head of Business experience within a franchised dealership Proven success managing sales and aftersales departments Strong understanding of financial controls and compliance Excellent stakeholder, communication, and leadership skills Analytical approach with a passion for delivering results and exceptional customer serviceKey Responsibilities Deliver and exceed all KPIs and business targets Oversee new and used vehicle operations, including stock and display standards Ensure full FCA and internal compliance with regular auditing Drive high CSI scores and customer retention levels Work closely with internal stakeholders to achieve operational goalsIf you are looking to take the next step in your automotive leadership career and meet the above criteria, apply today to be considered for this exciting General Manager opportunity