Area Sales Manager

Area Sales Manager – Foodservice - HUGE GROWTH ROLE London Area £45,000 - 65,000 Basic + Car + Commission + Bonus Are you passionate about food and driven by sales? Do you have the hunger to win new business and grow accounts in one of the most exciting and dynamic categories in foodservice? This is your chance to join a market-leading fresh produce supplier and make your mark in the vibrant London market. The Role We are looking for a proactive and ambitious Senior Business Development Manager to spearhead growth across London’s foodservice sector. With a focus on fresh produce, you will build strong partnerships with chefs, restaurants, contract caterers, hotels, and wholesalers, showcasing high-quality products and delivering outstanding service. The Idea for this position is to grow it into a Senior Sales management position in the South East Area! Key Responsibilities: * Drive new business acquisition across the London foodservice market * Build and maintain long-term relationships with chefs, buyers, and decision-makers * Develop and deliver tailored sales pitches and product presentations * Work closely with operations and supply chain to ensure excellent customer service * Track performance against targets, providing insight and recommendations for growth About You: * Proven experience in business development or account management within foodservice * Knowledge of fresh produce or wider perishable categories is highly desirable * Strong network within London’s hospitality and catering sectors * Excellent communication, negotiation, and presentation skills * Self-motivated, resilient, and target-driven What’s On Offer? * Competitive base salary (depending on experience) * Uncapped bonus scheme rewarding performance * Car allowance + travel expenses * Pension, benefits package, and opportunities for progression * The chance to represent a respected brand in one of the most exciting food categories