Head of Digital

Head of Digital - B2C £ Competitive Salary West Sussex | Hybrid Lloyd Recruitment Services is delighted to be partnering with a long-standing client, a leading travel and leisure business, in their search for a Head of Digital to join their team. This is a newly created role, established to support the company's ongoing growth and investment within digital marketing. About the Head of Digital role: This is a unique opportunity to shape and lead the digital strategy for a well-known travel and tourism brand. As Head of Digital, you'll define and deliver a data-driven roadmap that drives growth, engagement, and customer loyalty across multiple online platforms, including websites and mobile apps. You'll lead a talented digital team, oversee analytics and performance, and champion innovation, personalisation, and customer-first digital experiences. While experience in travel, leisure, or hospitality is ideal, this role is also open to candidates from insurance who have a strong track record in B2C digital leadership, strategy, and transformation. Head of Digital Key Responsibilities: * Develop and execute the company's digital strategy to support growth and enhance customer experience. * Lead, inspire, and develop a small, high-performing digital team. * Manage and optimise a complex digital ecosystem (websites, apps, CRM, analytics). * Champion UX, A/B testing, and continuous improvement across platforms. * Embed a data-first culture, using insights to maximise performance and ROI. * Oversee digital budgets, agency relationships, and technology partnerships. * Ensure compliance with GDPR, PECR, and digital regulations. * Collaborate with senior stakeholders to deliver a cohesive marketing and digital roadmap. About You * Proven experience in a senior digital leadership role within a B2C environment. * Track record of delivering successful digital strategies and transformation projects. * Expertise across SEO, PPC, CRO, content, social, and email marketing. * Strong data and analytics skills, including GA4, SEMRush, and performance dashboards. * Experience managing Optimizely / EPiServer or equivalent CMS platforms. * Strong understanding of UX principles and website optimisation. * Experience leveraging AI and personalisation to improve customer experience and commercial performance. * Exceptional leadership, communication, and stakeholder management skills. Why Apply? * Competitive salary. * Newly created role with scope to shape the company's digital future. * Senior leadership position within a respected UK travel brand. * Supportive, inclusive, and forward-thinking culture. * Private medical insurance. * Enhanced company pension. * Hybrid working. * Discounts across 100's retailers. * Free parking onsite. * Life assurance. * Plus more… Extra info: * Refer a friend and earn up to £500 (see website for details). * Due to high application volumes, only shortlisted candidates will be contacted. If you don't hear back within 5 days, please assume you have not been successful. * By applying, you accept Lloyd Recruitment Services' Privacy and GDPR Policy (see website). Lloyd Recruitment Services are acting as an employment agency for this vacancy and are an equal opportunities employer